Below are the fields for the Paid Search Ad Performance and Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Search Ad Performance and Conversion OneView configuration are:
- Apple Search Ads (v_apple_search_ads_ad)
- Bing Ads (v_bing_ad_performance)
- Bing Ads (v_bing_ad_performance_conversion)
- Google Ads (v_google_ads_api_ad_performance)
- Google Ads (v_google_ads_api_ad_performance_conversion)
- Google Ads (v_google_ads_api_campaign) - This is included just to provide insights to data that is only available at the campaign level (like "Performance Max Campaigns").
- Google Ads (v_google_ads_api_campaign_conversion) - This is included just to provide insights to data that is only available at the campaign level (like "Performance Max Campaigns").
- Google Search Ads 360 (v_search_ads_360_ad)
- Google Search Ads 360 (v_search_ads_360_ad_conversion)
| Field | Field Type | Description |
| Report Date | Date | The date activity occurred |
| Data Source | String | The data source from where the record originated |
| Platform | String | The platform from where the data originated |
| Account | String | The account name from the platform the data was pulled |
| Account ID | Integer | The account ID |
| Campaign | String | The campaign name |
| Ad Group | String | The Ad Group or Placement name |
| Ad ID | Integer | The ad ID |
| Ad Type | String | The ad type |
| Channel | String | A description of the marketing channel |
| Device | String | The device where the ad was viewed |
| Description | String | The ad description that appears below the path in your ad |
| Description Line 1 | String | Line 1 description of the Ad |
| Description Line 2 | String | Line 2 description of the Ad |
| Title | String | The ad title |
| Headline 1 | String | The first part of an expanded text ad headline |
| Headline 2 | String | The second part of an expanded text ad headline |
| URL | String | The ad display URL |
| Conversion Category | String | Category that describes the action taken |
| Conversion Name | String | A description of the conversion |
| Impressions | Integer | Total times the ads were served |
| Clicks | Integer | Total times the ads were clicked |
| Cost | Decimal | Total cost of ads |
| Conversions | Decimal |
Total conversions based on data source conversion tracking
|
| Conversion value | Decimal |
Total conversion value based on data source conversion tracking
|
| View Through Conversions | Decimal |
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad
|
| ChannelMix Key | String | The ChannelMix Key associated with the campaign metadata |
| Insert Date | Timestamp |
The time in which the record was inserted into ChannelMix - Data freshness indicator
|
| ChannelMix Profile | String |
A descriptive name for the segment of data from each data source
|
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