Twitter Ads | Organic Tweet Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for the Twitter Ads Organic Tweet dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 7 days.

This dataset is unique in that we're able to get some additional metrics about organic tweets that aren't available through the Twitter Social connection.

Please note:

  1. The Twitter Ads Organic Tweet endpoint doesn’t pull in retweets or quoted tweets. Since the Twitter social user_timeline endpoint includes these types of tweets, there may be differences in some metrics when the datasets are compared.
  2. You must have at least Campaign Analyst access for us to be able to pull this data.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the tweet occurred.
ID Dimension The id of the tweet
Text Dimension The text of the tweet.
URL Dimension The url of the tweet.
App Clicks Whole Number The number of app install or app open attempts.
Card Engagements Whole Number The number of card engagements.
Clicks Whole Number The number of clicks,  favorites and other engagements.
Engagements Whole Number The number of engagements.
Follows Whole Number The number of follows.
Impressions Whole Number The number of impressions.
Likes Whole Number The number of likes.
Replies Whole Number The number of replies.
Retweets Whole Number The number of retweets.
URL Clicks Whole Number The number of clicks on a linked URL.
Qualified Impressions Whole Number The number of qualified impressions.
Video 3 second 100pct Views Whole Number The total number of views where at least 3 seconds were played while 100% in view.
Video 6 second Views Whole Number Total number of views where at least 6 seconds of the video was viewed.
Video Content Starts Whole Number The number of video playback starts.
Video CTA Clicks Whole Number The number of clicks on the call to action.
Video MRC Views Whole Number Total number of views according to Media Rating Council guidelines.
Video Total Views Whole Number Total number of video views.
Video Views 25 Whole Number The number of views where at least 25% of the video was viewed.
Video Views 50 Whole Number The number of views where at least 50% of the video was viewed.
Video Views 75 Whole Number The number of views where at least 75% of the video was viewed.
Video Views 100 Whole Number The number of views where 100% of the video was viewed.
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight.
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