Below are the measures and dimensions Alight Analytics considers standard for the Twitter Ads Organic Tweet dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 7 days.
This dataset is unique in that we're able to get some additional metrics about organic tweets that aren't available through the Twitter Social connection.
- The Twitter Ads Organic Tweet endpoint doesn’t pull in retweets or quoted tweets. Since the Twitter social user_timeline endpoint includes these types of tweets, there may be differences in some metrics when the datasets are compared.
- You must have at least Campaign Analyst access for us to be able to pull this data.
This dataset can be automatically activated without a ticket through Dataset Activation.
|Report Date||Date||The date the tweet occurred.|
|ID||Dimension||The id of the tweet|
|Text||Dimension||The text of the tweet.|
|URL||Dimension||The url of the tweet.|
|App Clicks||Whole Number||The number of app install or app open attempts.|
|Card Engagements||Whole Number||The number of card engagements.|
|Clicks||Whole Number||The number of clicks, favorites and other engagements.|
|Engagements||Whole Number||The number of engagements.|
|Follows||Whole Number||The number of follows.|
|Impressions||Whole Number||The number of impressions.|
|Likes||Whole Number||The number of likes.|
|Replies||Whole Number||The number of replies.|
|Retweets||Whole Number||The number of retweets.|
|URL Clicks||Whole Number||The number of clicks on a linked URL.|
|Qualified Impressions||Whole Number||The number of qualified impressions.|
|Video 3 second 100pct Views||Whole Number||The total number of views where at least 3 seconds were played while 100% in view.|
|Video 6 second Views||Whole Number||Total number of views where at least 6 seconds of the video was viewed.|
|Video Content Starts||Whole Number||The number of video playback starts.|
|Video CTA Clicks||Whole Number||The number of clicks on the call to action.|
|Video MRC Views||Whole Number||Total number of views according to Media Rating Council guidelines.|
|Video Total Views||Whole Number||Total number of video views.|
|Video Views 25||Whole Number||The number of views where at least 25% of the video was viewed.|
|Video Views 50||Whole Number||The number of views where at least 50% of the video was viewed.|
|Video Views 75||Whole Number||The number of views where at least 75% of the video was viewed.|
|Video Views 100||Whole Number||The number of views where 100% of the video was viewed.|
|Insert Date||Dimension||Internal use: when the row was inserted in the table|
|ChannelMix Profile||Dimension||When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight.|