Twitter Ads | Organic Tweet Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for the Twitter Ads Organic Tweet dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 7 days.
This dataset is unique in that we're able to get some additional metrics about organic tweets that aren't available through the Twitter Social connection.
Please note:
- The Twitter Ads Organic Tweet endpoint doesn’t pull in retweets or quoted tweets. Since the Twitter social user_timeline endpoint includes these types of tweets, there may be differences in some metrics when the datasets are compared.
- You must have at least Campaign Analyst access for us to be able to pull this data.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name
|
Type | Description |
| Report Date | Date | The date the tweet occurred. |
| ID | Dimension | The id of the tweet |
| Text | Dimension | The text of the tweet. |
| URL | Dimension | The url of the tweet. |
| App Clicks | Whole Number | The number of app install or app open attempts. |
| Card Engagements | Whole Number | The number of card engagements. |
| Clicks | Whole Number | The number of clicks, favorites and other engagements. |
| Engagements | Whole Number | The number of engagements. |
| Follows | Whole Number | The number of follows. |
| Impressions | Whole Number | The number of impressions. |
| Likes | Whole Number | The number of likes. |
| Replies | Whole Number | The number of replies. |
| Retweets | Whole Number | The number of retweets. |
| URL Clicks | Whole Number | The number of clicks on a linked URL. |
| Qualified Impressions | Whole Number | The number of qualified impressions. |
| Video 3 second 100pct Views | Whole Number | The total number of views where at least 3 seconds were played while 100% in view. |
| Video 6 second Views | Whole Number | Total number of views where at least 6 seconds of the video was viewed. |
| Video Content Starts | Whole Number | The number of video playback starts. |
| Video CTA Clicks | Whole Number | The number of clicks on the call to action. |
| Video MRC Views | Whole Number | Total number of views according to Media Rating Council guidelines. |
| Video Total Views | Whole Number | Total number of video views. |
| Video Views 25 | Whole Number | The number of views where at least 25% of the video was viewed. |
| Video Views 50 | Whole Number | The number of views where at least 50% of the video was viewed. |
| Video Views 75 | Whole Number | The number of views where at least 75% of the video was viewed. |
| Video Views 100 | Whole Number | The number of views where 100% of the video was viewed. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight. |