Google Analytics | Ecommerce Shopping Stage Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Ecommerce Shopping Stage dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

 

Field Name Field Type Description
Report Date Date  The date the activity occurred
Source String The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
Medium String The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
Campaign String For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
Keyword String For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
Device Category String The type of device: desktop, tablet, or mobile.
Channel Grouping String The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
Shopping Stage String Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
Sessions Integer The total number of sessions.
Insert Date  Time  The time the record was inserted into ChannelMix 
ChannelMix Profile  String  Distinguishes between Google Analytics Views in ChannelMix

 

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