Bing Ads | Geography Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Bing Ads - Ad Group dataset. There is a one day lag on Bing Ads and data is pulled for the previous 31 days.
| Field Name | Type | Description |
| Report Date | Date | The date the activity occurred |
| Account | Dimension | The account name |
| Account Number | Dimension | The Bing Ads assigned number of an account |
| Account ID | Dimension | The Bing Ads assigned identifier of an account |
| Campaign | Dimension | The campaign name |
| Campaign ID | Dimension | The ID of the campaign |
| Campaign Status | Dimension | The status of the ad group |
| Ad Group | Dimension | The ad group name |
| Ad Group ID | Dimension | The ID of the ad group |
| Ad Group Status | Dimension | The status of the ad group |
| Device | Dimension | The device type |
| Network | Dimension | The network type |
| LocationType | Dimension | The location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest. The possible location type values include "Physical location" and "Location of interest". Physical location indicates that the user was physically located in the corresponding City, Country, MetroArea, or State locations |
| Country | Dimension | The country where the user was physically located when they clicked the ad |
| Metro Area |
Dimension |
The metro where the user was physically located when they clicked the ad |
| State | Dimension | The state where the user was physically located when they clicked the ad |
| County | Dimension | The county where the user was physically located when they clicked the ad |
| City | Dimension | The city where the user was physically located when they clicked the ad |
| Postal Code | Dimension | The postal code/zip code where the user was physically located when they clicked the ad |
| Revenue | Money | The revenue optionally reported by the advertiser as a result of conversions |
| Impressions | Number | The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions |
| Clicks | Number | The number of times that the ads in the account were clicked |
| Conversions | Number | The number of action completions by a customer after viewing and/or clicking your ad |
| View Through Conversions | Number | Conversions that people make after they have seen your ad, even though they did not click the ad |
| Average Position | Decimal Fraction | The average position of the ad on a webpage |
| Cost | Currency | The cost per click (CPC) summed for each click |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Bing Ads accounts – Contents defined by Alight |