Bing Ads | Geography Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Bing Ads - Ad Group dataset. There is a one day lag on Bing Ads and data is pulled for the previous 31 days.

Field Name Type Description
Report Date Date The date the activity occurred
Account Dimension The account name
Account Number Dimension The Bing Ads assigned number of an account
Account ID Dimension The Bing Ads assigned identifier of an account
Campaign Dimension The campaign name
Campaign ID Dimension The ID of the campaign
Campaign Status Dimension The status of the ad group
Ad Group Dimension The ad group name
Ad Group ID Dimension The ID of the ad group
Ad Group Status Dimension The status of the ad group
Device Dimension The device type
Network Dimension The network type
LocationType Dimension  The location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest. The possible location type values include "Physical location" and "Location of interest". Physical location indicates that the user was physically located in the corresponding City, Country, MetroArea, or State locations
Country Dimension The country where the user was physically located when they clicked the ad
Metro Area

Dimension

The metro where the user was physically located when they clicked the ad
State Dimension The state where the user was physically located when they clicked the ad
County Dimension The county where the user was physically located when they clicked the ad
City Dimension The city where the user was physically located when they clicked the ad
Postal Code Dimension  The postal code/zip code where the user was physically located when they clicked the ad
Revenue Money The revenue optionally reported by the advertiser as a result of conversions
Impressions Number The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions
Clicks Number The number of times that the ads in the account were clicked
Conversions Number The number of action completions by a customer after viewing and/or clicking your ad
View Through Conversions Number Conversions that people make after they have seen your ad, even though they did not click the ad
Average Position Decimal Fraction The average position of the ad on a webpage
Cost Currency The cost per click (CPC) summed for each click
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Bing Ads accounts – Contents defined by Alight
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