Data Enrichment | ChannelMix Standard Geo Mapping Country

Below are the fields Alight Analytics provides as the ChannelMix Standard Geo Mapping Country dataset. This is a Data Enrichment dataset that can be provided upon request. The data itself is provided directly by Alight and does not need to be manufactured or provided by the end user.

The purpose of this dataset is to help with data cleansing and to create suitable aggregation of geographic dimensions, even if the geographic values from differing data sources don't match. For example, you may have four different data sources reporting country values of 'US', 'USA', 'United States' and 'United States of America'. You can use this Data Enrichment dataset to provide the ChannelMix Country field value of 'US' which helps to aggregate all of these four variations into one.