Google Analytics (Universal Analytics) | Ecommerce Product Behavior
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Ecommerce Product Behavior dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
| Field Name | Field Type | Description |
| Report Date | Date | The date the activity occurred |
| Source | String | The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct) |
| Medium | String | The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none) |
| Campaign | String | For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set) |
| Channel Grouping | String | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings) |
|
ChannelMix Channel |
String |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
| Device Category | String | The type of device: desktop, tablet, or mobile |
| Product Category | String | Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. For websites with Enhanced Ecommerce implemented, Product Category Hierarchy is used here, in lieu of Product Category |
| Product Name | String | The product name, supplied by the ecommerce tracking application, for purchased items |
| Product List Views | Integer | Number of times the product appeared in a product list (Enhanced Ecommerce) |
| Product List Clicks | Integer | Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce) |
| Product Detail Views | Integer | Number of times users viewed the product-detail page (Enhanced Ecommerce) |
| Product Adds To Cart | Integer | Number of times the product was added to the shopping cart (Enhanced Ecommerce) |
| Product Removes From Cart | Integer | Number of times the product was removed from the shopping cart (Enhanced Ecommerce) |
| Product Checkouts | Integer | Number of times the product was included in the check-out process (Enhanced Ecommerce) |
| Unique Purchases | Integer | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2 |
| Item Quantity | Integer | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7 |
| Item Revenue | Money | The total revenue from purchased product items |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |