Google Analytics | Ecommerce Product Behavior Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Ecommerce Product Behavior dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

 

Field Name Field Type Description
Report Date Date  The date the activity occurred
Source String The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct)
Medium String The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none)
Campaign String For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set)
Channel Grouping String The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings)
Device Category String The type of device: desktop, tablet, or mobile
Product Category String Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. For websites with Enhanced Ecommerce implemented, Product Category Hierarchy is used here, in lieu of Product Category
Product Name String The product name, supplied by the ecommerce tracking application, for purchased items
Product List Views Integer  Number of times the product appeared in a product list (Enhanced Ecommerce)
Product List Clicks Integer Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce)
 Product Detail Views  Integer  Number of times users viewed the product-detail page (Enhanced Ecommerce)
Product Adds To Cart Integer Number of times the product was added to the shopping cart (Enhanced Ecommerce)
Product Removes From Cart Integer Number of times the product was removed from the shopping cart (Enhanced Ecommerce)
Product Checkouts Integer Number of times the product was included in the check-out process (Enhanced Ecommerce)
Unique Purchases Integer The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2
Item Quantity Integer Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7
Item Revenue Money The total revenue from purchased product items
Insert Date  Time  The time the record was inserted into ChannelMix 
ChannelMix Profile  String  Distinguishes between Google Analytics Views in ChannelMix

 

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