Google Analytics | Session Geo Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Session Geo dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred

Medium

String

How the user got to your website

Source

String

Name of the website that referred your website

Channel Grouping

String

The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings)

Device Category

String

Desktop, laptop, mobile, tablet

Metro

String

The Designated Market Area (DMA) from where traffic arrived

Region

String

Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example

Country

String

Users' country, derived from their IP addresses or Geographical IDs

Campaign

String

The campaign name

Sessions

Integer

 The total number of sessions

Session Duration

String

The length (returned as a string) of a session measured in seconds and reported in second increments

Bounces

 Integer

The total number of single page (or single interaction hit) sessions for the property

Page Views

 Integer The total number of page views for the property

New Users

 Integer The number of sessions marked as a user's first sessions.

Transactions

 Integer The total number of transactions

Transaction Revenue

 Money The total sale revenue (excluding shipping and tax) of the transaction

Item Quantity

Integer  Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7

Item Revenue

 Money The total revenue from purchased product items

Goal Completions All

 Integer  Total number of all goal completions

Goal [1-20] Completions

*reported on individually

 Integer The total number of completions for the requested goal number. (Individual metrics are provided for every goal)

Insert Date

Timestamp

The time the record was inserted into ChannelMix

ChannelMix Profile

String

Distinguishes between Google Analytics Views in ChannelMix

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