Google Analytics (Universal Analytics) | Session Geography
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Session Geography dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred |
|
Medium |
String |
How the user got to your website |
|
Source |
String |
Name of the website that referred your website |
|
Channel Grouping |
String |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
Device Category |
String |
Desktop, laptop, mobile, tablet |
|
Metro |
String |
The Designated Market Area (DMA) from where traffic arrived |
|
Region |
String |
Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example |
|
Country |
String |
Users' country, derived from their IP addresses or Geographical IDs |
|
Campaign |
String |
The campaign name |
|
Sessions |
Integer |
The total number of sessions |
|
Session Duration |
String |
The length (returned as a string) of a session measured in seconds and reported in second increments |
|
Bounces |
Integer |
The total number of single page (or single interaction hit) sessions for the property |
|
Page Views |
Integer | The total number of page views for the property |
|
New Users |
Integer | The number of sessions marked as a user's first sessions. |
|
Transactions |
Integer | The total number of transactions |
|
Transaction Revenue |
Money | The total sale revenue (excluding shipping and tax) of the transaction |
|
Item Quantity |
Integer | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7 |
|
Item Revenue |
Money | The total revenue from purchased product items |
|
Goal Completions All |
Integer | Total number of all goal completions |
|
Goal [1-20] Completions *reported on individually |
Integer | The total number of completions for the requested goal number. (Individual metrics are provided for every goal) |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |