Below are the fields Alight Analytics provides as the ChannelMix Standard Geo Mapping Region dataset. This is a Data Enrichment dataset that can be provided upon request. The data itself is provided directly by Alight and does not need to be manufactured or provided by the end user.
The purpose of this dataset is to help with data cleansing and to create suitable aggregation of geographic dimensions, even if the geographic values from differing data sources don't match. For example, you may have two different data sources reporting region values of 'CA' and 'California'. You can use this Data Enrichment dataset to provide the ChannelMix Region field value of 'California' which helps to aggregate these variations into one clean region.
|Field Name||Field Type||Description|
|Data Source Country||String||The country field value as provided directly from the data source|
|Data Source Region||String||The region field value as provided directly from the data source|
|ChannelMix Country||String||The 2-letter country code, provided by Alight|
|ChannelMix Region||String||The cleaned up region field as provided by Alight|
|Insert Date||Time||The time the record was inserted into ChannelMix|
|ChannelMix Profile||String||Alight assigned field in ChannelMix|