Bing Webmaster | Query Stats Data Set
ChannelMix
Below are the measures and dimensions Alight Analytics considers standard for the Bing Webmaster Query Stats dataset. There is a 3 day lag on Bing Webmaster and data is pulled for the previous 30 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Date | Date | The date the activity occurred |
| Query | Dimension | Group results by query strings that users searched for on Google. Only searches that returned your site will be included. Very rare queries are not shown in these results to protect the privacy of the user making the query. |
| Site URL | Dimension | The site URL |
| Clicks | Whole Number | Count of clicks from a Google Search results page that landed the user on your property |
| Impressions | Whole Number | How many links to your site a user saw on Google search results, even if the link was not scrolled into view. However, if a user views only page 1 and the link is on page 2, the impression is not counted. |
| Avg Impression Position | Decimal Fraction | The average SERP position of the top most result from your site |
| Avg Click Position | Decimal Fraction | The average SERP position in which your site was clicked |
| Insert Date | Dimension | Internal use: when the row was inserted in the dataset |
| ChannelMix Profile | Dimension | When needed, distinguishes between GSC accounts - Contents defined by Alight |