Bing Webmaster | Query Stats Data Set

Below are the measures and dimensions Alight Analytics considers standard for the Bing Webmaster Query Stats dataset. There is a 3 day lag on Bing Webmaster and data is pulled for the previous 30 days. 

This dataset can be automatically activated without a ticket through Dataset Activation.

 Field Name Type Description
 Date Date The date the activity occurred
 Query Dimension Group results by query strings that users searched for on Google. Only searches that returned your site will be included. Very rare queries are not shown in these results to protect the privacy of the user making the query.
 Site URL Dimension The site URL
 Clicks Whole Number Count of clicks from a Google Search results page that landed the user on your property
 Impressions Whole Number How many links to your site a user saw on Google search results, even if the link was not scrolled into view. However, if a user views only page 1 and the link is on page 2, the impression is not counted.
 Avg Impression   Position Decimal Fraction  The average SERP position of the top most result from your site
 Avg Click Position Decimal Fraction The average SERP position in which your site was clicked
 Insert Date Dimension   Internal use: when the row was inserted in the dataset
 ChannelMix Profile Dimension   When needed, distinguishes between GSC accounts - Contents defined by Alight

 

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