ChannelMix | Ecommerce Pipeline OneView

Below are the fields for the Ecommerce Pipeline OneView dataset. While the only web tracking data source that can be used in this solution is Google Analytics, the Paid Media sources that populate a OneView can be customized to your data specifications and data sources. The datasets that are available in the standard Ecommerce Pipeline OneView configuration are:

  • Act-On (v_act_on_message_statistics)
  • Apple Search Ads (v_apple_search_ads_ad_group)
  • Bing Ads (v_bing_ad_group)
  • Bronto (v_bronto_delivery)
  • Campaign Monitor (v_campaign_monitor_summary)
  • Digital Media via Google Sheet (v_gs_digital_media_performance_and_conversion)
  • El Toro (v_el_toro_creative_performance)
  • Emfluence (v_emfluence_email)
  • Exact Target (v_exact_target_send)
  • Facebook Ads (v_facebook_ads_standard)
  • Facebook Social (v_facebook_post)
  • Google Ads (v_google_ads_api_ad_group)
  • Google Ads (v_google_ads_api_campaign) - This is included just to provide insights to data that is only available at the campaign level (like "Performance Max Campaigns").
  • Google Analytics (v_ga_session)
  • Google Analytics 4 (v_ga4_product)
  • Google Analytics 4 (v_ga4_session)
  • Google Campaign Manager (v_gcm_standard)
  • Google Search Ads 360 (v_search_ads_360_ad_group)
  • Google Search Console (v_google_search_console_total_queries)
  • Hubspot (v_hubspot_event)
  • IBM Watson (v_ibm_watson_email_mailing)
  • Instagram Social (v_instagram_media)
  • LinkedIn Ads (v_linkedin_ads_creative)
  • LinkedIn Social (v_linkedin_update)
  • Mailchimp (v_mailchimp)
  • MNTN (formerly known as SteelHouse) (v_mntn_creative_group)
  • ON24 (v_on24_event_registrants)
  • Pardot (v_pardot_email)
  • Pinterest Ads (v_pinterest_ad_group)
  • Reddit Ads (v_reddit_ad_standard)
  • Snapchat Ads (v_snapchat_ads)
  • TikTok Ads (v_tiktok_ad_geo_region_standard)
  • Traditional Media via Google Sheet (v_gs_traditional_media_and_conversion)
  • Twitter Ads (v_twitter_ads_line_item)
  • Twitter Social (v_twitter_activity)
  • Twitter Social (v_twitter_engagement)
  • Yahoo Gemini (v_yahoo_gemini_performance_stats)
  • YouTube Analytics (v_youtube_video_analytics)
Field Field Type Description
Report Date Date Date the activity occurred
Data Source 
String
The data source from where the record originated
ChannelMix Type String A description of the marketing channel strategy e.g. Paid, Owned, or Earned
Platform String The platform from where the data originated
Account String The account name from the platform the data was pulled
Campaign String The campaign name
Ad Group String The Ad Group or Placement name
ChannelMix Channel String A description of the marketing channel unified for consistency
Impressions Integer Total times the ads were served
Interactions Integer Total times the ads were clicked
Cost Money Total cost of ads
Stage 1 Integer First Stage of the Ecom Pipeline as defined by the client
Stage 2 Integer
Second Stage of the Ecom Pipeline as defined by the client
Stage 3 Integer
Third Stage of the Ecom Pipeline as defined by the client
Stage 4 Integer
Fourth Stage of the Ecom Pipeline as defined by the client
Stage 5 Integer
Fifth Stage of the Ecom Pipeline as defined by the client (if necessary)
Stage 6 Integer
Sixth Stage of the Ecom Pipeline as defined by the client (if necessary)
Stage 7 Integer
Seventh Stage of the Ecom Pipeline as defined by the client (if necessary)
Stage 8 Integer
Eighth Stage of the Ecom Pipeline as defined by the client (if necessary)
Stage 9 Integer
Ninth Stage of the Ecom Pipeline as defined by the client (if necessary)
Stage 10 Integer
Tenth Stage of the Ecom Pipeline as defined by the client (if necessary)
ChannelMix Key String The ChannelMix Key associated with the campaign metadata
Insert Date Timestamp
The time in which the record was inserted into ChannelMix
ChannelMix Profile String
A descriptive name for the segment of data from each data source
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