Below are the fields for the Ecommerce Pipeline OneView dataset. While the only web tracking data source that can be used in this solution is Google Analytics, the Paid Media sources that populate a OneView can be customized to your data specifications and data sources. The datasets that are available in the standard Ecommerce Pipeline OneView configuration are:
- Act-On (v_act_on_message_statistics)
- Apple Search Ads (v_apple_search_ads_ad_group)
- Bing Ads (v_bing_ad_group)
- Bronto (v_bronto_delivery)
- Campaign Monitor (v_campaign_monitor_summary)
- Digital Media via Google Sheet (v_gs_digital_media_performance_and_conversion)
- El Toro (v_el_toro_creative_performance)
- Emfluence (v_emfluence_email)
- Exact Target (v_exact_target_send)
- Facebook Ads (v_facebook_ads_standard)
- Facebook Social (v_facebook_post)
- Google Ads (v_google_ads_api_ad_group)
- Google Ads (v_google_ads_api_campaign) - This is included just to provide insights to data that is only available at the campaign level (like "Performance Max Campaigns").
- Google Analytics (v_ga_session)
- Google Analytics 4 (v_ga4_product)
- Google Analytics 4 (v_ga4_session)
- Google Campaign Manager (v_gcm_standard)
- Google Search Ads 360 (v_search_ads_360_ad_group)
- Google Search Console (v_google_search_console_total_queries)
- Hubspot (v_hubspot_event)
- IBM Watson (v_ibm_watson_email_mailing)
- Instagram Social (v_instagram_media)
- LinkedIn Ads (v_linkedin_ads_creative)
- LinkedIn Social (v_linkedin_update)
- Mailchimp (v_mailchimp)
- MNTN (formerly known as SteelHouse) (v_mntn_creative_group)
- ON24 (v_on24_event_registrants)
- Pardot (v_pardot_email)
- Pinterest Ads (v_pinterest_ad_group)
- Reddit Ads (v_reddit_ad_standard)
- Snapchat Ads (v_snapchat_ads)
- TikTok Ads (v_tiktok_ad_geo_region_standard)
- Traditional Media via Google Sheet (v_gs_traditional_media_and_conversion)
- Twitter Ads (v_twitter_ads_line_item)
- Twitter Social (v_twitter_activity)
- Twitter Social (v_twitter_engagement)
- Yahoo Gemini (v_yahoo_gemini_performance_stats)
- YouTube Analytics (v_youtube_video_analytics)
| Field | Field Type | Description |
| Report Date | Date | Date the activity occurred |
| Data Source |
String |
The data source from where the record originated |
| ChannelMix Type | String | A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
| Platform | String | The platform from where the data originated |
| Account | String | The account name from the platform the data was pulled |
| Campaign | String | The campaign name |
| Ad Group | String | The Ad Group or Placement name |
| ChannelMix Channel | String | A description of the marketing channel unified for consistency |
| Impressions | Integer | Total times the ads were served |
| Interactions | Integer | Total times the ads were clicked |
| Cost | Money | Total cost of ads |
| Stage 1 | Integer | First Stage of the Ecom Pipeline as defined by the client |
| Stage 2 | Integer |
Second Stage of the Ecom Pipeline as defined by the client
|
| Stage 3 | Integer |
Third Stage of the Ecom Pipeline as defined by the client
|
| Stage 4 | Integer |
Fourth Stage of the Ecom Pipeline as defined by the client
|
| Stage 5 | Integer |
Fifth Stage of the Ecom Pipeline as defined by the client (if necessary)
|
| Stage 6 | Integer |
Sixth Stage of the Ecom Pipeline as defined by the client (if necessary)
|
| Stage 7 | Integer |
Seventh Stage of the Ecom Pipeline as defined by the client (if necessary)
|
| Stage 8 | Integer |
Eighth Stage of the Ecom Pipeline as defined by the client (if necessary)
|
| Stage 9 | Integer |
Ninth Stage of the Ecom Pipeline as defined by the client (if necessary)
|
| Stage 10 | Integer |
Tenth Stage of the Ecom Pipeline as defined by the client (if necessary)
|
| ChannelMix Key | String | The ChannelMix Key associated with the campaign metadata |
| Insert Date | Timestamp |
The time in which the record was inserted into ChannelMix
|
| ChannelMix Profile | String |
A descriptive name for the segment of data from each data source
|
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