ChannelMix | Traditional Media OneView Performance and Conversion – ChannelMix

Below are the fields for the Traditional Media Performance and Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the dataset that populates standard Traditional Media Performance and Conversion OneView configuration is:

MNTN (formerly known as SteelHouse) (v_mntn_creative_group)
Traditional Media via Google Sheet (v_gs_traditional_media_and_conversion)

Field	Field Type	Description
Report Date	Date	The date activity occurred
Start Date	Date	The start date of activity
End Date	Date	The end date of activity
Channel	String	A description of the marketing channel
Data Source	String	The data source from where the record originated
Source/Vendor	String	The source or vendor from where the record originated
Account	String	The account name from the platform the data was pulled
Campaign	String	The campaign name
Placement	STRING	Placement of activity
Creative	STRING	Creative
Metro/DMA	String	The Metro/DMA
Conversion Group	String	A group of the conversions
Conversion Name	String	A description of the conversion
Total Impressions	Integer	Total times the ads were served
Total Media Cost	Decimal	Total cost of ads
Daily Impressions	Integer	Daily served impressions
Daily Media Cost	Decimal	Daily cost of ads
Total Conversions	Decimal	Total conversions based on data source conversion tracking
Total Conversion Value	Decimal	Total conversion value based on data source conversion tracking
Daily Conversions	Decimal	Daily conversions
Daily Conversion Value	Decimal	Daily conversion value
Notes	String	Notes
ChannelMix Key	String	The ChannelMix Key associated with the campaign metadata
Insert Date	Timestamp	The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile	String	A descriptive name for the segment of data from each data source

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