ChannelMix | Traditional Media OneView Performance and Conversion

Below are the fields for the Traditional Media Performance and Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Traditional Media Performance and Conversion OneView configuration are:

  • Traditional Media via Google Sheet (v_gs_traditional_media)
  • Traditional Media via Google Sheet (v_gs_traditional_media_conversion)
Field Field Type Description
Report Date Date The date activity occurred
Start Date Date The start date of activity
End Date Date The end date of activity
Channel String A description of the marketing channel
Source/Vendor String The data source or vendor from where the record originated
Account String The account name from the platform the data was pulled
Campaign String The campaign name
Placement STRING Placement of activity
Creative STRING Creative
Metro/DMA String The Metro/DMA
Conversion Group String A group of the conversions
Conversion Name String A description of the conversion
Total Impressions Integer Total times the ads were served
Total Media Cost Decimal Total cost of ads
Daily Impressions Integer Daily served impressions
Daily Media Cost Decimal Daily cost of ads
Total Conversions Decimal
Total conversions based on data source conversion tracking
Total Conversion Value Decimal
Total conversion value based on data source conversion tracking
Daily Conversions Decimal
Daily conversions
Daily Conversion Value Decimal
Daily conversion value
Notes String Notes
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile String
A descriptive name for the segment of data from each data source
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