Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - MCF (Multi Channel Funnel) dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
|Field Name||Field Type||Description|
|Conversion Path Start Date||Date||The date the conversion path started|
|Conversion Path End Date||Date||The date the conversion path ended|
|Basic Channel Grouping||String||Sequence of basic channel groupings along conversion paths|
|Source||String||Sequence of sources along conversion paths|
Sequence of mediums along conversion paths
|Campaign||String||Sequence of campaign names along conversion paths|
|Keyword||String||Sequence of keywords along conversion paths|
|Time Lag In Days||String||The length of conversion paths in number of days. The value is a histogram across a range of possible values.|
A string representing the conversion type. Possible values are "Goal" or "Transaction"
|Conversion Goal Number||Integer||The goal number of a conversion, if available. Possible values are between 1 and 20|
|Step||Integer||The step number in the conversion Path|
|Kind||String||Returns one of four possible values 'Direct', 'First', 'Last', 'Assist'|
|Path Length||Integer||Number of steps in the path|
|Path Id||Integer||The ID of the path|
Total number of conversions. This metric includes both goal completions and transactions.
|Total Conversion Value||Float||
Total value of conversions. This metric includes both goal completions and transactions.
|Linear Attributed Conversions||Float||Total Conversions divided by the length of the Path|
|Linear Attributed Conversion Value||Float||Total Conversion Value divided by the length of the Path|
|Last Step Attributed Conversions||Float||Total Conversions attributed to the last step in the path|
|Last Step Attributed Conversion Value||Float||Total Conversion Value attributed to the last step in the path|
|First Step Attributed Conversions||Float||Total Conversions attributed to the First step in the path|
|First Step Attributed Conversion Value||Float||Total Conversion Value attributed to the last step in the path|
|Insert Date||Time||The time the record was inserted into ChannelMix|
|ChannelMix Profile||String||Distinguishes between Google Analytics Views in ChannelMix|