Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - MCF (Multi Channel Funnel) dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

Field Name | Field Type | Description |

Conversion Path Start Date | Date | The date the conversion path started |

Conversion Path End Date | Date | The date the conversion path ended |

Basic Channel Grouping | String | Sequence of basic channel groupings along conversion paths |

Source | String | Sequence of sources along conversion paths |

Medium | String |
Sequence of mediums along conversion paths |

Campaign | String | Sequence of campaign names along conversion paths |

Keyword | String | Sequence of keywords along conversion paths |

Time Lag In Days | String | The length of conversion paths in number of days. The value is a histogram across a range of possible values. |

Conversion Type | String |
A string representing the conversion type. Possible values are "Goal" or "Transaction" |

Conversion Goal Number | Integer | The goal number of a conversion, if available. Possible values are between 1 and 20 |

Step | Integer | The step number in the conversion Path |

Kind | String | Returns one of four possible values 'Direct', 'First', 'Last', 'Assist' |

Path Length | Integer | Number of steps in the path |

Path Id | Integer | The ID of the path |

Total Conversions | Float |
Total number of conversions. This metric includes both goal completions and transactions. |

Total Conversion Value | Float |
Total value of conversions. This metric includes both goal completions and transactions. |

Linear Attributed Conversions | Float | Total Conversions divided by the length of the Path |

Linear Attributed Conversion Value | Float | Total Conversion Value divided by the length of the Path |

Last Step Attributed Conversions | Float | Total Conversions attributed to the last step in the path |

Last Step Attributed Conversion Value | Float | Total Conversion Value attributed to the last step in the path |

First Step Attributed Conversions | Float | Total Conversions attributed to the First step in the path |

First Step Attributed Conversion Value | Float | Total Conversion Value attributed to the last step in the path |

Insert Date | Time | The time the record was inserted into ChannelMix |

ChannelMix Profile | String | Distinguishes between Google Analytics Views in ChannelMix |

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