Google Analytics | MCF Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - MCF (Multi Channel Funnel) dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

 

Field Name Field Type Description
Conversion Path Start Date Date  The date the conversion path started
Conversion Path End Date Date The date the conversion path ended
Basic Channel Grouping String Sequence of basic channel groupings along conversion paths
Source String Sequence of sources along conversion paths
Medium String

Sequence of mediums along conversion paths

Campaign String Sequence of campaign names along conversion paths
Keyword String Sequence of keywords along conversion paths
Time Lag In Days String The length of conversion paths in number of days. The value is a histogram across a range of possible values.
Conversion Type String

A string representing the conversion type. Possible values are "Goal" or "Transaction"

Conversion Goal Number Integer The goal number of a conversion, if available. Possible values are between 1 and 20
Step Integer The step number in the conversion Path
Kind String Returns one of four possible values 'Direct', 'First', 'Last', 'Assist'
Path Length Integer Number of steps in the path
Path Id Integer The ID of the path
Total Conversions Float

Total number of conversions. This metric includes both goal completions and transactions.

Total Conversion Value Float

Total value of conversions. This metric includes both goal completions and transactions.

Linear Attributed Conversions Float Total Conversions divided by the length of the Path
Linear Attributed Conversion Value Float Total Conversion Value divided by the length of the Path
Last Step Attributed Conversions Float Total Conversions attributed to the last step in the path
Last Step Attributed Conversion Value Float Total Conversion Value attributed to the last step in the path
First Step Attributed Conversions Float Total Conversions attributed to the First step in the path
First Step Attributed Conversion Value Float Total Conversion Value attributed to the last step in the path
Insert Date  Time  The time the record was inserted into ChannelMix 
ChannelMix Profile  String  Distinguishes between Google Analytics Views in ChannelMix
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