Google Analytics (Universal Analytics) | Multi-Channel Funnel
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - MCF (Multi Channel Funnel) dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
| Field Name | Field Type | Description |
| Conversion Path Start Date | Date | The date the conversion path started |
| Conversion Path End Date | Date | The date the conversion path ended |
| Basic Channel Grouping | String | Sequence of basic channel groupings along conversion paths |
|
ChannelMix Channel |
String |
A field created by ChannelMix using the Source, Medium, and Basic Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
| Source | String | Sequence of sources along conversion paths |
| Medium | String |
Sequence of mediums along conversion paths |
| Campaign | String | Sequence of campaign names along conversion paths |
| Keyword | String | Sequence of keywords along conversion paths |
| Time Lag In Days | String | The length of conversion paths in number of days. The value is a histogram across a range of possible values. |
| Conversion Type | String |
A string representing the conversion type. Possible values are "Goal" or "Transaction" |
| Conversion Goal Number | Integer | The goal number of a conversion, if available. Possible values are between 1 and 20 |
| Step | Integer | The step number in the conversion Path |
| Kind | String | Returns one of four possible values 'Direct', 'First', 'Last', 'Assist' |
| Path Length | Integer | Number of steps in the path |
| Path Id | Integer | The ID of the path |
| Total Conversions | Float |
Total number of conversions. This metric includes both goal completions and transactions. |
| Total Conversion Value | Float |
Total value of conversions. This metric includes both goal completions and transactions. |
| Linear Attributed Conversions | Float | Total Conversions divided by the length of the Path |
| Linear Attributed Conversion Value | Float | Total Conversion Value divided by the length of the Path |
| Last Step Attributed Conversions | Float | Total Conversions attributed to the last step in the path |
| Last Step Attributed Conversion Value | Float | Total Conversion Value attributed to the last step in the path |
| First Step Attributed Conversions | Float | Total Conversions attributed to the First step in the path |
| First Step Attributed Conversion Value | Float | Total Conversion Value attributed to the last step in the path |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |