Reddit Ads | Standard Dataset
Taylor Nall
Below are the measures and dimensions ChannelMix considers standard for the Reddit Ads Standard dataset. The last 30 days of data are pulled each day. Additional fields are available upon request.
This is an activate-able dataset through ChannelMix Control Center.
| Field Name | Field Type | Description |
| Date | DATE | The date the activity occurred |
| Account Id | STRING | Account Id |
| Campaign Name | STRING | Campaign Name |
| Campaign Id | INTEGER | Campaign Id |
| Ad Group Name | STRING | Ad Group Name |
| Ad Group Id | INTEGER | Ad Group Id |
| Ad Name | STRING | Ad Name |
| Ad Id | INTEGER | Ad Id |
| Ad Post Id | STRING | Ad Post Id |
| Post Id | INTEGER | Post Id |
| Ad Click Url | STRING | Ad Click Url |
| Impressions | FLOAT | Number of Impressions the ad received |
| Clicks | FLOAT | Number of Clicks the ad received |
| Spend | FLOAT | Number of Spend the ad received |
| Comment Downvotes | FLOAT | Number of Comment Downvotes the ad received |
| Comment Upvotes | FLOAT | Number of Comment Upvotes the ad received |
| Comments Page Views | FLOAT | Number of Comments Page Views the ad received |
| Video Fully Viewable Impressions | FLOAT | Number of Video Fully Viewable Impressions the ad received |
| Video Plays Expanded | FLOAT | Number of Video Plays Expanded the ad received |
| Video Plays With Sound | FLOAT | Number of Video Plays With Sound the ad received |
| Video Started | FLOAT | Number of Video Started the ad received |
| Video Viewable Impressions | FLOAT | Number of Video Viewable Impressions the ad received |
| Video Watched 100 Percent | FLOAT | Number of Video Watched 100 Percent the ad received |
| Video Watched 10 Seconds | FLOAT | Number of Video Watched 10 Seconds the ad received |
| Video Watched 25 Percent | FLOAT | Number of Video Watched 25 Percent the ad received |
| Video Watched 3 Seconds | FLOAT | Number of Video Watched 3 Seconds the ad received |
| Video Watched 50 Percent | FLOAT | Number of Video Watched 50 Percent the ad received |
| Video Watched 5 Seconds | FLOAT | Number of Video Watched 5 Seconds the ad received |
| Video Watched 75 Percent | FLOAT | Number of Video Watched 75 Percent the ad received |
| Video Watched 95 Percent | FLOAT | Number of Video Watched 95 Percent the ad received |
| Viewable Impressions | FLOAT | Number of Viewable Impressions the ad received |
| Viewer Comments | FLOAT | Number of Viewer Comments the ad received |
| Cpc | FLOAT | Cost per click for the ad |
| Ctr | FLOAT | Click-Through Rate the ad received |
| Ecpm | FLOAT | Cost per thousand |
| Insert Date | TIMESTAMP | ChannelMix Field - When the row was inserted into ChannelMix |
|
Channelmix Profile |
STRING | ChannelMix Field - The descriptive name assigned to this data segment |