Social Performance Summary | Dashboard Overview
ChannelMix
Overview
The purpose of the Social Media Performance Summary Dashboard is to roll-up reporting for paid and organic social sources into one report. The dashboard showcases social media performance in its entirety and aids as a planning tool for future social posts and ads.
Dashboards
Executive Summary
This dashboard presents social media performance metrics at summarized and source levels. Donut charts allow the end user to quickly see how sources contribute to the summarized metrics. Stacked bars show how paid vs organic social contributes to the summarized metrics. This dashboard also includes a post detail table to easily view the performance of a specific post.
Hashtag Summary
This dashboard presents hashtag performance metrics at summarized and source levels. Bar charts allow the most and least engaging hashtags. This dashboard also includes a hashtag detail table to easily view the performance of a specific hashtag.
Supported BI Tools
- Tableau
- PowerBI
Data
Data Sources
Paid Social
- Facebook Ads
- Google Ads (Video Performance)
- Instagram Ads
- LinkedIn Ads
- Pinterest Ads
- Reddit Ads
- Snapchat Ads
- TikTok Ads
- Twitter Ads
Organic Social
- Snapchat
- YouTube