Social Summary Dashboard Overview

Overview

The purpose of the Social Summary Dashboard is to roll-up reporting for paid and organic social sources into one report. The dashboard showcases social media performance in its entirety and aids as a planning tool for future social posts and ads.

Dashboards

Executive Summary:
This dashboard presents social media performance metrics at summarized and source levels. Donut charts allow the end user to quickly see how sources contribute to the summarized metrics. Stacked bars show how paid vs organic social contributes to the summarized metrics. This dashboard also includes a post detail table to easily view the performance of a specific post.

Hashtag Summary:
This dashboard presents hashtag performance metrics at summarized and source levels. Bar charts allow the most and least engaging hashtags. This dashboard also includes a hashtag detail table to easily view the performance of a specific hashtag.

Supported BI Tools

Tableau

Data

Data Sources:

Paid Social
- Facebook Ads
- Twitter Ads
- Instagram Ads
- Snapchat Ads
- LinkedIn Ads

Organic Social
- Facebook
- Instagram
- Twitter
- SnapChat
- LinkedIn
- YouTube

OneViews:

v_oneview_social_summary_post
v_oneview_hashtag

Video