Digital Display & Video Performance - Overview

Overview

The purpose of the Digital Display & Video Performance Dashboard is to present a complete picture of display and video ad performance across all networks and ad placements. The dashboard highlights performance KPIs related to display and video ads and provides insight into specific creative assets and their performance. 

This dashboard includes the following data sources:

  • Apple Search Ads
  • Bing Ads
  • Digital Media via Google Sheet
  • El Toro
  • Facebook Ads
  • Flashtalking
  • Google Ads
  • Google Campaign Manager
  • Instagram Ads
  • LinkedIn Ads
  • MNTN (formerly known as SteelHouse)
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • TikTok Ads
  • Traditional Media via Google Sheet

This dashboard includes the following dashboards:

Summary:

This dashboard presents display and video performance metrics at summarized and detailed levels. It provides performance metrics on creative assets as well as links to view the ads. It includes a year over year and metric comparison graph to easily view the trended performance. 

Detail Report:

This dashboard presents the display and video detailed data. The table can be filtered and sorted by all available attributes and metrics. 

This dashboard is built on the following dataset:

v_oneview_media_ad_and_conversion

Note: This dashboard filters this dataset to only data with a Channel value of "Display" or "Online Video."

Custom Data Requirements:

Facebook: Click Through Conversions and View Through Conversions require a custom data pull. A ticket should be logged to the Product Support team to complete this task.

Video

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