Display Dashboard Overview

Overview

The purpose of the Display Dashboard is to present a complete picture of display ad performance across all display networks and ad placements. The dashboard highlights performance KPIs related to display ads and provides insight into specific creative assets and their performance. 

This dashboard includes the following data sources:

  • Bing Ads
  • Google Ads
  • Google Campaign Manager
  • Facebook Ads
  • Flashtalking
  • Instagram Ads
  • LinkedIn Ads
  • Snapchat Ads

This dashboard includes the following dashboards:

Display:

This dashboard presents display performance metrics at summarized and detailed levels. It provides performance metrics on creative assets as well as links to view the ads. It includes a year over year and metric comparison graph to easily view the trended performance. 

Detail Summary:

This dashboard presents the display detailed data. The table can be filtered and sorted by all available attributes and metrics. 

This dashboard is built on the following dataset:

v_oneview_media_ad_and_conversion

Note: This dashboard filters this dataset to only data with a Channel value of "Display".

Custom Data Requirements:

Facebook: Click Through Conversions and View Through Conversions require a custom data pull. A ticket should be logged to the Product Support team to complete this task.

Video

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