Google Ads | Video Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Video Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type Description
Report Date Date The date the activity occurred
Account Descriptive Name Dimension The descriptive name of the Customer account
External Customer ID Dimension The Customer ID
Ad Group ID Dimension The ID of the Ad Group
Ad Group Dimension The name of the AdGroup
Ad Group Status Dimension Status of the AdGroup
Campaign ID Dimension The ID of the Campaign
Campaign Dimension The Campaign name
Campaign Status Dimension The Campaign status
Creative Id Dimension The creative Id
Video Channel Id Dimension The video channel Id
Video Duration MS Float The duration of the video in milliseconds
Video Duration Seconds Float The duration of the video in seconds
Video Id Dimension The Video Id
Video Title Dimension The Video title
Network Dimension

The network type

Device Dimension Device type where the impression was shown
Clicks Whole Number The number of clicks
Conversions Whole Number The number of conversions for all conversion actions that you have opted into optimization
Conversion Value Decimal Fraction The sum of conversions values for all conversions
All Conversions FLOAT Best estimate of the total number of conversions that Google Ads drives
All Conversion Value FLOAT The total value of all of your conversions, including those that are estimated
Cost Decimal Fraction The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
Engagements Whole Number The number of engagements
Impressions Whole Number Count of how often your ad has appeared on a search results page or website on the Google Network
Video Quartile 100 Rate FLOAT Percentage of impressions where the viewer watched all of your video
Video Quartile 25 Rate FLOAT Percentage of impressions where the viewer watched 25% of your video
Video Quartile 50 Rate FLOAT Percentage of impressions where the viewer watched 50% of your video
Video Quartile 75 Rate FLOAT Percentage of impressions where the viewer watched 75% of your video
Video Views FLOAT The number of times your video ads were viewed
View Through Conversions FLOAT The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad
Insert Date DateTime Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

 

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