Google Ads | Video Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Video Performance dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type Description
Report Date Date The date the activity occurred
Account Descriptive Name Dimension

The descriptive name of the Customer account.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

External Customer ID Dimension The Customer ID
Campaign ID Dimension The ID of the Campaign
Campaign Dimension The Campaign name
Campaign Status Dimension The Campaign status
Ad Group ID Dimension The ID of the Ad Group
Ad Group Dimension The name of the AdGroup
Ad Group Status Dimension Status of the AdGroup
Creative Id Dimension The creative Id

Ad Name

Dimension

The Ad name.

Note: Due to API limitations, the name field is currently only supported for the following ad types: Display Upload Ad, Image Ad, Shopping Comparison Listing Ad, and Video Ad.

Video Channel Id Dimension The video channel Id
Video Duration MS Float The duration of the video in milliseconds
Video Duration Seconds Float The duration of the video in seconds
Video Id Dimension The Video Id
Video Title Dimension The Video title
Network Dimension

The network type

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Device Dimension Device type where the impression was shown
Impressions Whole Number Count of how often your ad has appeared on a search results page or website on the Google Network
Clicks Whole Number The number of clicks
Engagements Whole Number The number of engagements
Cost Float The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
Conversions Float The number of conversions for all conversion actions that you have opted into optimization
Conversion Value Float The sum of conversions values for all conversions
All Conversions Float Best estimate of the total number of conversions that Google Ads drives
All Conversion Value Float The total value of all of your conversions, including those that are estimated
View Through Conversions Float The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad
Video Views Float The number of times your video ads were viewed
Video Quartile 100 Rate Float Percentage of impressions where the viewer watched all of your video
Video Quartile 25 Rate Float Percentage of impressions where the viewer watched 25% of your video
Video Quartile 50 Rate Float Percentage of impressions where the viewer watched 50% of your video
Video Quartile 75 Rate Float Percentage of impressions where the viewer watched 75% of your video
Insert Date Timestamp Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

 

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