ChannelMix | Social Summary Post OneView
Below are the fields for the Social Summary Post OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Social Summary Post OneView configuration are:
- Facebook Ads (v_facebook_ads_standard)
- Facebook Post (v_facebook_post and and v_facebook_post_video)
- Google Ads (v_google_ads_api_video_performance)
- Instagram Social (v_instagram_media)
- LinkedIn Ads (v_linkedin_ads_creative)
- LinkedIn Social (v_linkedin_update)
- Pinterest Ads (v_pinterest_pin_promotion)
- Pinterest Social (v_pinterest_organic_pin_analytics)
- Reddit Ads (v_reddit_ad_standard)
- Snapchat Ads (v_snapchat_ads)
- TikTok (v_tiktok_organic)
- TikTok Ads (v_tiktok_ad_standard)
- Twitter Ads (v_twitter_ads_organic_tweet)
- Twitter Ads (v_twitter_ads_promoted_tweet)
- Twitter Social (v_twitter_activity)
- Twitter Social (v_upload_twitter_organic_tweets / v_upload_twitter_media / v_twitter_tweet (if available))
- YouTube Analytics (v_youtube_video_analytics)
| Field | Field Type | Description |
| Report Date | Date | The date that your post was created |
| Type | String | The type of data-set ("Organic" or "Paid") |
| Data Source | String | The data source from where the record originated |
| Platform | String | The platform from where the data originated |
| Account | String | The account name from the platform the data was pulled |
| Post Type | String | The type of post created (image, video, link, etc.) |
| Content | String | The post message or tweet text |
| Id | String | The Id of the post |
| Impressions | Integer | Total times the ads were served |
| Cost | Decimal | Total cost of ads |
| Likes | Integer | The number of likes the post received |
| Comments | Integer | The number of post comments the post received |
| Shares | Integer | The number of times the post was shared |
| Engagements | Integer | The number of actions the post received |
| Video Views | Integer | Total times your video posts were viewed |
| Video Completions | Integer |
Total number of Video Completions |
| Insert Date | Timestamp |
The time in which the record was inserted into ChannelMix - Data freshness indicator
|
| Channelmix Profile | String |
A descriptive name for the segment of data from each data source
|