Bing | Ad Performance Conversion Standard Dataset

Below are the fields Alight Analytics considers standard for the Bing - Ad Performance Conversion dataset. There is a one day lag on Bing data because the API does not make this data available until the next day. Data is then pulled for the previous 31 days to make sure to capture any restated data as well as standard conversion windows.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Field Type Description
Report Date Date The time period of each report row
Account Dimension The account name
Account Number Dimension The Bing Ads assigned number of an account
Account ID Whole Number The Bing ads identifier of an account
Campaign ID Whole Number The Bing Ads assigned identifier of a campaign
Campaign Dimension The campaign name
Ad Group ID Whole Number The Bing Ads assigned identifier of an ad group
Ad Group Dimension The ad group name
Ad Description Dimension The first ad description that appears below the path in your ad
Ad Description 2 Dimension The second part of the ad description
Ad ID Whole Number The Bing Ads assigned identifier of an ad
Ad Title Dimension The ad title
Ad Type Dimension The ad type
Device Dimension The device name attribute of a device OS target bid. The type of device which showed ads
Network Dimension The current network setting of an ad group
Destination URL Dimension The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs
Display URL Dimension The ad display URL
Final URL Dimension The Final URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution
Headline Dimension The shorter of two possible responsive ad headlines for Audience campaigns
Long Headline Dimension The longer of two possible responsive ad headlines for Audience campaigns
Title Part 1 Dimension The title part 1 attribute of an ad
Title Part 2 Dimension The title part 2 attribute of an ad
Title Part 3 Dimension The title part 3 attribute of an ad
Goal Name Dimension The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad
Goal Type Dimension The type of conversion goal
All Conversions Double Precision The number of conversions
All Revenue Double Precision The revenue optionally reported by the advertiser as a result of conversions
Conversions Whole Number The number of conversions
Revenue Double Precision

The revenue optionally reported by the advertiser as a result of conversions

View Through Conversions Double Precision View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad
Insert Date Timestamp ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile Dimension ChannelMix Field: the ChannelMix Profile associated to the data

 

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