Twitter Ads | Promoted Tweet Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Twitter Ads Promoted Tweet dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 7 days. This dataset aligns with the Twitter Ads Line Item Standard Conversion dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the activity occurred
Campaign Dimension The campaign name
Campaign ID Dimension The campaign ID
Tweet ID Dimension The tweet ID
Text Dimension The tweet text
Tweet URL Dimension URL of the tweet
Objective Dimension How a campaign has been categorized for optimization and billing
Charge By Dimension The unit to charge this promoted tweet by
Spend Currency The total amount you have spent so far
Clicks Whole Number The number of clicks,  favorites and other engagements
Engagements Whole Number The number of engagements
Follows Whole Number The number of follows
Impressions Whole Number The number of impressions
Likes Whole Number The number of likes
Media Views Whole Number The number of views (autoplay and click) of media (videos, vines, gifs and images)
Replies Whole Number The number of replies
Retweets Whole Number The number of retweets
URL Clicks Whole Number The number of clicks on a URL
Video Total Views Whole Number Total number of video views
Video Content Starts Whole Number Total number of video playback starts
Video Views 25 Whole Number The number of views where at least 25% of the video was viewed
Video Views 50 Whole Number The number of views where at least 50% of the video was viewed
Video Views 75 Whole Number The number of views where at least 75% of the video was viewed
Video Views 100 Whole Number Total number of views where at least 100% of the video was viewed
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight.

 

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