Twitter Ads | Promoted Tweet Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Twitter Ads Promoted Tweet dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 7 days. This dataset aligns with the Twitter Ads Line Item Standard Conversion dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
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Field Name
|
Type | Description |
| Report Date | Date | The date the activity occurred |
| Campaign | Dimension | The campaign name |
| Campaign ID | Dimension | The campaign ID |
| Tweet ID | Dimension | The tweet ID |
| Text | Dimension | The tweet text |
| Tweet URL | Dimension | URL of the tweet |
| Objective | Dimension | How a campaign has been categorized for optimization and billing |
| Charge By | Dimension | The unit to charge this promoted tweet by |
| Spend | Currency | The total amount you have spent so far |
| Clicks | Whole Number | The number of clicks, favorites and other engagements |
| Engagements | Whole Number | The number of engagements |
| Follows | Whole Number | The number of follows |
| Impressions | Whole Number | The number of impressions |
| Likes | Whole Number | The number of likes |
| Media Views | Whole Number | The number of views (autoplay and click) of media (videos, vines, gifs and images) |
| Replies | Whole Number | The number of replies |
| Retweets | Whole Number | The number of retweets |
| URL Clicks | Whole Number | The number of clicks on a URL |
| Video Total Views | Whole Number | Total number of video views |
| Video Content Starts | Whole Number | Total number of video playback starts |
| Video Views 25 | Whole Number | The number of views where at least 25% of the video was viewed |
| Video Views 50 | Whole Number | The number of views where at least 50% of the video was viewed |
| Video Views 75 | Whole Number | The number of views where at least 75% of the video was viewed |
| Video Views 100 | Whole Number | Total number of views where at least 100% of the video was viewed |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight. |