El Toro | Line Item Standard Dataset
Below are the measures and dimensions that Alight Analytics considers standard for the El Toro - Line Item dataset. There is a one day lag on El Toro and data is pulled for the previous 3 days.
See our "How to Connect" article for details on making a connection to the El Toro API.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Campaign Name |
String |
The campaign name. |
|
Campaign ID |
String |
The campaign ID. |
|
Order Line Name |
String |
The line item name. |
|
Order Line ID |
String |
The line item ID. |
|
Campaign Start Date |
Timestamp |
The campaign start date. |
|
Campaign End Date |
Timestamp |
The campaign end date. |
|
Impressions Served |
Integer |
Number of impressions received. |
|
Clicks Served |
Integer |
Number of clicks received. |
|
Conversions |
Float |
Number of conversions received. |
|
Insert Date |
Timestamp |
ChannelMix Field - When the row was inserted into ChannelMix. |
|
ChannelMix Profile |
String |
ChannelMix Field - The descriptive name assigned to this data segment. |