El Toro | Creative Standard Dataset

Below are the measures and dimensions that Alight Analytics considers standard for the El Toro - Creative dataset. There is a one day lag on El Toro and data is pulled for the previous 3 days.

See our "How to Connect" article for details on making a connection to the El Toro API.

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Campaign Name

String

The campaign name.

Campaign ID

String

The campaign ID.

Order Line Name

String

The line item name.

Order Line ID

String

The line item ID.

Creative Name

String

The creative name.

Creative ID

String

The creative ID.

Campaign Start Date

Timestamp

The campaign start date.

Campaign End Date

Timestamp

The campaign end date.

Impressions Served

Integer

Number of impressions received.

Clicks Served

Integer

Number of clicks received.

Conversions

Float

Number of conversions received.

Insert Date

Timestamp

ChannelMix Field - When the row was inserted into ChannelMix.

ChannelMix Profile

String

ChannelMix Field - The descriptive name assigned to this data segment.

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