Facebook Ads | Standard Conversion Dataset DMA

Below are the fields Alight Analytics considers standard for Facebook Ads | DMA Conversion dataset.  By default, this dataset is scheduled to pull yesterday and the previous 28 days data to align with the Facebook's default conversion window.

All descriptive fields are also available in the Facebook Ads | Standard Dataset DMA dataset to allow easy analysis/reporting for ad performance metrics.

Facebook Ads data also includes Instagram Ads if you are advertising on both platforms, but due to the Facebook Ads breakdown limitations, we are unable to break out the data by platform.

The conversions that are being counted in this dataset will be anything that you see under "action_type" with the word "conversion" in the name from this link. See the screen shot after the dataset fields table for quick reference.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Type Description
Report Date DATE The date the activity occurred
Campaign STRING The campaign name
Campaign ID BIGINT The campaign ID
Account ID BIGINT The account ID
Account STRING The account name
Ad Set STRING A group of ads
Ad Set ID BIGINT The ad set ID
Ad STRING The ad name
Ad ID BIGINT The ad ID
DMA STRING Designated Market Area in which the Ad was served.
Objective STRING The objective given to the campaign
Conversion Name STRING The name of the conversion
Conversions DECIMAL The number of conversions
Conversion Value DECIMAL The value associated to the conversions
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data

FB_Conversions.png

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