Bing Ads To Require Multi-Factor Authentication (MFA)

Note: Microsoft has pushed out the deadline for multi-factor authentication from August 1, 2021 to March 1, 2022. No action is required for ChannelMix users at this time.

Bing Ads will require multi-factor authentication (MFA) for all users who sign in through a third-party application that uses the Bings Ads API, Content API and Hotel APIs. [source] This change will affect users of ChannelMix.

In order to accommodate this change with as little disruption as possible, we will require that ChannelMix users set up multi-factor authentication and reconnect Bing Ads through ChannelMix. We will alert you when this change is necessary.

You can find details for how to turn on multi-factor authentication here:

Directions on how to connect Bing Ads to ChannelMix can be found here:

Bing Ads | How to Connect

Note: Click on the pencil icon in the existing connections and then use the reconnect button.

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