Google My Business | Location Insights Standard Dataset

Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

The list of fields below is the standard data that ChannelMix pulls related to Google My Business Location Insights.

The standard look back for this dataset is 30 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Type Description
Report Date Date The date when the action happened.
Actions Driving Directions Integer The number of times driving directions were requested.
Actions Phone Integer The number of times the phone number was clicked.
Actions Website Integer The number of times the website was clicked.
Local Post Views Search Integer The number of times the local post was viewed on Google Search.
Photos Count Customers Integer The total number of media items that are currently live that have been uploaded by customers.
Photos Count Merchant Integer The total number of media items that are currently live that have been uploaded by the merchant.
Photos Views  Customers Integer The number of views on media items uploaded by customers.
Photos Views Merchant Integer The number of views on media items uploaded by the merchant.
Queries Chain Integer The number of times a resource was shown as a result of a search for the chain it belongs to, or a brand it sells.  This is a subset of Queries Indirect.
Queries Direct Integer The number of times the resource was shown when searching for the location directly.
Queries Indirect Integer The number of times the resource was shown as a result of a categorical search (for example, restaurant).
Views Maps Integer The number of times the resource was viewed on Google Maps.
Views Search Integer The number of times the resource was viewed on Google Search.
Location Name String The name of the location.
Location URI String The globally unique uniform resource identifier for the location.
Store Code String The code assigned to the specified store.
Time Zone String The time zone of the store listed as a string (Example: "America/Chicago").
Insert Date Dimension Internal use: when the row was inserted in the table.
ChannelMix Profile Dimension When needed, distinguishes between Google My Business accounts.
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