Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
The list of fields below is the standard data that ChannelMix pulls related to Google My Business Location Insights.
The standard look back for this dataset is 30 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Report Date | Date | The date when the action happened. |
| Actions Driving Directions | Integer | The number of times driving directions were requested. |
| Actions Phone | Integer | The number of times the phone number was clicked. |
| Actions Website | Integer | The number of times the website was clicked. |
| Local Post Views Search | Integer | The number of times the local post was viewed on Google Search. |
| Photos Count Customers | Integer | The total number of media items that are currently live that have been uploaded by customers. |
| Photos Count Merchant | Integer | The total number of media items that are currently live that have been uploaded by the merchant. |
| Photos Views Customers | Integer | The number of views on media items uploaded by customers. |
| Photos Views Merchant | Integer | The number of views on media items uploaded by the merchant. |
| Queries Chain | Integer | The number of times a resource was shown as a result of a search for the chain it belongs to, or a brand it sells. This is a subset of Queries Indirect. |
| Queries Direct | Integer | The number of times the resource was shown when searching for the location directly. |
| Queries Indirect | Integer | The number of times the resource was shown as a result of a categorical search (for example, restaurant). |
| Views Maps | Integer | The number of times the resource was viewed on Google Maps. |
| Views Search | Integer | The number of times the resource was viewed on Google Search. |
| Location Name | String | The name of the location. |
| Location URI | String | The globally unique uniform resource identifier for the location. |
| Store Code | String | The code assigned to the specified store. |
| Time Zone | String | The time zone of the store listed as a string (Example: "America/Chicago"). |
| Insert Date | Dimension | Internal use: when the row was inserted in the table. |
| ChannelMix Profile | Dimension | When needed, distinguishes between Google My Business accounts. |
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