TikTok Ads | Standard | Standard Dataset
Taylor Nall
Below are the fields ChannelMix considers standard for TikTok Ads | Ads dataset. By default, this dataset is scheduled to pull yesterday and the previous 30 days.
All descriptive fields are also available in the TikTok Ads | Standard Conversion Dataset dataset to allow easy analysis/reporting for custom conversions.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Type | Description |
| Report Date | DATE | The date the activity occurred |
| Campaign Id | STRING | Campaign Id |
| Campaign Name | STRING | Campaign Name |
| Ad Group Id | STRING | Ad Group Id |
| Ad Group Name | STRING | Ad Group Name |
| Ad Id | STRING | Ad Id |
| Ad Name | STRING | Ad Name |
| Ad Text | STRING | Ad Text |
| Placements Types | STRING | Placement of the Ad |
| Cost | FLOAT |
The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule. |
| Impression | FLOAT |
The number of times your ads were on screen. |
| Click | FLOAT |
The number of clicks on your ads. |
| Reach | FLOAT | The number of unique users who saw your ads at least once. This metric is estimated. |
| Video Views | FLOAT | The number of times your video starts to play. Replays will not be counted. |
| Two Second Video Views | FLOAT | The number of times your video played for at least 2 seconds. Replays will not be counted. |
| Six Second Video Views | FLOAT | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
| Video Views At 100 | FLOAT | The number of times your video was played at 100% of its length. Replays will not be counted. |
| Video Views At 75 | FLOAT | The number of times your video was played at 75% of its length. Replays will not be counted. |
| Video Views At 50 | FLOAT | The number of times your video was played at 50% of its length. Replays will not be counted. |
| Video Views At 25 | FLOAT | The number of times your video was played at 25% of its length. Replays will not be counted. |
| Paid Likes | FLOAT | The number of likes your video creative received within 1 day of a user seeing a paid ad. |
| Paid Comments | FLOAT | The number of comments your video creative received within 1 day of a user seeing a paid ad. |
| Paid Shares | FLOAT | The number of shares your video creative received within 1 day of a user seeing a paid ad. |
| Conversions | FLOAT | The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
| Insert Date | TIMESTAMP | ChannelMix Field: when the row was inserted into the dataset |
| Channelmix Profile | STRING | ChannelMix Field: the ChannelMix Profile associated to the data |