TikTok Ads | Standard Dataset

Below are the fields Alight Analytics considers standard for TikTok Ads | Ads dataset.  By default, this dataset is scheduled to pull yesterday and the previous 30 days.

All descriptive fields are also available in the TikTok Ads | Standard Conversion Dataset dataset to allow easy analysis/reporting for custom conversions.

This dataset can be automatically activated without a ticket through Dataset Activation.

 

Field Type Description
Report Date DATE The date the activity occurred
Campaign Id STRING Campaign Id
Campaign Name STRING Campaign Name
Ad Group Id STRING Ad Group Id
Ad Group Name STRING Ad Group Name
Ad Id STRING Ad Id
Ad Name STRING Ad Name
Ad Text STRING Ad Text
Placements Types STRING Placement of the Ad
Cost FLOAT

The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule.

Impression FLOAT

The number of times your ads were on screen.

Click FLOAT

The number of clicks on your ads.

Reach FLOAT The number of unique users who saw your ads at least once. This metric is estimated.
Video Views FLOAT The number of times your video starts to play. Replays will not be counted.
Two Second Video Views FLOAT The number of times your video played for at least 2 seconds. Replays will not be counted.
Six Second Video Views FLOAT The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.
Video Views At 100 FLOAT The number of times your video was played at 100% of its length. Replays will not be counted.
Video Views At 75 FLOAT The number of times your video was played at 75% of its length. Replays will not be counted.
Video Views At 50 FLOAT The number of times your video was played at 50% of its length. Replays will not be counted.
Video Views At 25 FLOAT The number of times your video was played at 25% of its length. Replays will not be counted.
Paid Likes FLOAT The number of likes your video creative received within 1 day of a user seeing a paid ad.
Paid Comments FLOAT The number of comments your video creative received within 1 day of a user seeing a paid ad.
Paid Shares FLOAT The number of shares your video creative received within 1 day of a user seeing a paid ad.
Conversions FLOAT The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
Channelmix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data
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