TikTok Ads | Standard Conversion Dataset

Below are the fields Alight Analytics considers standard for TikTok Ads | Ads dataset.  By default, this dataset is scheduled to pull yesterday and the previous 30 days.

All descriptive fields are also available in the TikTok Ads | Standard Dataset dataset to allow easy analysis/reporting for custom conversions.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Type Description
Report Date DATE The date the activity occurred
Campaign Id STRING Campaign Id
Campaign Name STRING Campaign Name
Ad Group Id STRING Ad Group Id
Ad Group Name STRING Ad Group Name
Ad Name STRING Ad Name
Ad Text STRING Ad Text
Placements Types STRING Placement of the Ad
Conversion Name String The name of the conversion
Conversions FLOAT The number of conversions
Conversion Value FLOAT The value associated to the conversions
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
Channelmix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data
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