TikTok Ads | Standard Conversion Dataset
Below are the fields Alight Analytics considers standard for TikTok Ads | Ads dataset. By default, this dataset is scheduled to pull yesterday and the previous 30 days.
All descriptive fields are also available in the TikTok Ads | Standard Dataset dataset to allow easy analysis/reporting for custom conversions.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Type | Description |
| Report Date | DATE | The date the activity occurred |
| Campaign Id | STRING | Campaign Id |
| Campaign Name | STRING | Campaign Name |
| Ad Group Id | STRING | Ad Group Id |
| Ad Group Name | STRING | Ad Group Name |
| Ad Id | STRING | Ad Id |
| Ad Name | STRING | Ad Name |
| Ad Text | STRING | Ad Text |
| Placements Types | STRING | Placement of the Ad |
| Conversion Name | String | The name of the conversion |
| Conversions | FLOAT | The number of conversions |
| Conversion Value | FLOAT | The value associated to the conversions |
| Insert Date | TIMESTAMP | ChannelMix Field: when the row was inserted into the dataset |
| Channelmix Profile | STRING | ChannelMix Field: the ChannelMix Profile associated to the data |