TikTok Ads | Standard Region Dataset

Below are the fields Alight Analytics considers standard for TikTok Ads | Ads dataset.  By default, this dataset is scheduled to pull yesterday and the previous 10 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

 

Field Type Description
Report Date DATE The date the activity occurred
Campaign Id STRING Campaign Id
Campaign Name STRING Campaign Name
Ad Group Id STRING Ad Group Id
Ad Group Name STRING Ad Group Name
Ad Id STRING Ad Id
Ad Name STRING Ad Name
Ad Text STRING Ad Text
Placements Types STRING Placement of the Ad
Region STRING

Region the Ad was displayed. Values will at a US State-level

Cost FLOAT

The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule.

Impression FLOAT

The number of times your ads were on screen.

Click FLOAT

The number of clicks on your ads.

Conversions FLOAT The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
Channelmix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data
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