Below are the fields Alight Analytics considers standard for TikTok Ads | Ads dataset. By default, this dataset is scheduled to pull yesterday and the previous 10 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|Report Date||DATE||The date the activity occurred|
|Campaign Id||STRING||Campaign Id|
|Campaign Name||STRING||Campaign Name|
|Ad Group Id||STRING||Ad Group Id|
|Ad Group Name||STRING||Ad Group Name|
|Ad Id||STRING||Ad Id|
|Ad Name||STRING||Ad Name|
|Ad Text||STRING||Ad Text|
|Placements Types||STRING||Placement of the Ad|
Region the Ad was displayed. Values will at a US State-level
The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule.
The number of times your ads were on screen.
The number of clicks on your ads.
|Conversions||FLOAT||The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)|
|Insert Date||TIMESTAMP||ChannelMix Field: when the row was inserted into the dataset|
|Channelmix Profile||STRING||ChannelMix Field: the ChannelMix Profile associated to the data|