Google Ads | Campaign Location Standard Dataset

Below are the measures and dimensions that Alight Analytics considers standard for the Google Ads Campaign Location dataset. This dataset uses the "Location View" from Google Ads, so the available metrics are more limited than the usual Campaign Report.  There is a one day lag on Google Ads and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type

Description

Report Date

Date

The date that the activity occurred.

Campaign ID

Dimension

The campaign ID.

Campaign Name

Dimension

The campaign name.

Campaign Status

Dimension

The campaign status.

Budget ID

Dimension

The campaign budget ID.

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Location View ID

Dimension

The Location View ID.

Proximity Radius

Dimension

The radius of the proximity.

Proximity Radius Units

Dimension

The unit of measurement of the radius.

Proximity Longitude

Dimension

Degrees for the longitude.

Proximity Latitude

Dimension

Degrees for the latitude.

Proximity Country Code

Dimension

Country code.

Proximity Province Code

Dimension

Province or state code.

Proximity Province Name

Dimension

Province or state name.

Proximity Postal Code

Dimension

Postal code.

Proximity City Name

Dimension

Name of the city.

Proximity Street Address

Dimension

Street address line 1.

Clicks

Whole Number

The number of clicks.

Impressions

Whole Number

Count of how often your ad has appeared on a search results page or website on the Google Network.

Cost

Float

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

Video Views

Whole Number

The number of times your video ads were viewed.

Conversions

Float

The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

Conversions Value

Float

The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

All Conversions

Float

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.

All Conversions Value

Float

The value of all conversions.

View-Through Conversions

Float

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

Insert Date

Timestamp

Internal use: When the row was inserted in the table.

ChannelMix Profile

Dimension

ChannelMix Field: The ChannelMix Profile associated with the data.

 

 

 

 

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