Google Ads | Campaign Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Campaign Conversion dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Account Currency Code

Dimension

The currency of the account.

Account Descriptive Name

Dimension

The descriptive name of the Customer account. 

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

External Customer ID

Whole Number

The Customer ID.

Campaign ID

Dimension

The Campaign ID.

Campaign

Dimension

The Campaign name.

Campaign Status

Dimension

The Campaign status.

Network

Dimension

The network type.

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Device

Dimension

Computers, mobile devices with full browsers, and tablets with full browsers

Budget ID

Dimension

The Budget ID.

Has Recommended Budget

True/False

Is there a recommended budget for the campaign?

Is Budget Explicitly Shared

True/False

If the budget is shared or if it is for a specific campaign.

Label ID

Dimension

List of label IDs.

Labels

Dimension

List of label names.

Period

Dimension

The timeframe for spending the budget.

All Conversions

Float

Best estimate of the total number of conversions that Google Ads drives.

All Conversion Value

Float

The total value of all of your conversions, including those that are estimated.

Conversion Value

Float

The sum of conversion values for all conversions.

Conversions

Float

The number of conversions for all conversion actions that you have opted into optimization.

View-Through Conversions

Float

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

Insert Date

Timestamp

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

 

 

 

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