Google Ads | Smart Campaign Search Term Standard Dataset

Below are the measures and dimensions that Alight Analytics considers standard for the Google Ads Smart Campaign Search Term dataset. This dataset focuses specifically on smart campaigns and the search terms that a user enters when searching on Google.com.  The available metrics are more limited than the usual Campaign Report.  There is a one day lag on Google Ads and data is pulled for the previous 31 days.

As a note, smart campaign data can only be accessed at the campaign level due to limitations within the Google Ads API.

See the Data Explained: Google Ads "Keywords" vs. "Search Terms" article in our Help Center for more information on the difference between a "keyword" and a "search term".

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type

Description

Report Date

Date

The date that the activity occurred.

Account Currency Code

Dimension

The currency of the account.

External Customer ID

Whole Number

The Customer ID.

Customer Descriptive Name

Dimension

The descriptive name of the Customer account. 

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

Campaign ID

Dimension

The campaign ID.

Campaign Name

Dimension

The campaign name.

Campaign Status

Dimension

The campaign status.

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Budget ID

Dimension

The campaign budget ID.

Smart Campaign Search Term

Dimension

The search term used that displayed an ad from the smart campaign.

Clicks

Whole Number

The number of clicks.

Impressions

Whole Number

Count of how often your ad has appeared on a search results page or website on the Google Network.

Cost

Float

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

Insert Date

Timestamp

Internal use: When the row was inserted in the table.

ChannelMix Profile

Dimension

ChannelMix Field: The ChannelMix Profile associated with the data.

 

 

 

 

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