Google Ads | Smart Campaign Search Term Standard Dataset
Below are the measures and dimensions that Alight Analytics considers standard for the Google Ads Smart Campaign Search Term dataset. This dataset focuses specifically on smart campaigns and the search terms that a user enters when searching on Google.com. The available metrics are more limited than the usual Campaign Report. There is a one day lag on Google Ads and data is pulled for the previous 31 days.
As a note, smart campaign data can only be accessed at the campaign level due to limitations within the Google Ads API.
See the Data Explained: Google Ads "Keywords" vs. "Search Terms" article in our Help Center for more information on the difference between a "keyword" and a "search term".
This dataset can be automatically activated without a ticket through Dataset Activation.
Field Name |
Type |
Description |
Report Date |
Date |
The date that the activity occurred. |
Account Currency Code |
Dimension |
The currency of the account. |
External Customer ID |
Whole Number |
The Customer ID. |
Customer Descriptive Name |
Dimension |
The descriptive name of the Customer account. NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix. |
Campaign ID |
Dimension |
The campaign ID. |
Campaign Name |
Dimension |
The campaign name. |
Campaign Status |
Dimension |
The campaign status. |
Campaign Advertising Channel Type |
Dimension |
The primary serving target for ads within the campaign. |
Campaign Advertising Channel Sub-Type |
Dimension |
Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type. |
Budget ID |
Dimension |
The campaign budget ID. |
Smart Campaign Search Term |
Dimension |
The search term used that displayed an ad from the smart campaign. |
Clicks |
Whole Number |
The number of clicks. |
Impressions |
Whole Number |
Count of how often your ad has appeared on a search results page or website on the Google Network. |
Cost |
Float |
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Insert Date |
Timestamp |
Internal use: When the row was inserted in the table. |
ChannelMix Profile |
Dimension |
ChannelMix Field: The ChannelMix Profile associated with the data. |