ChannelMix | Marketing & Media Mix Modeling Validation Dataset
The ChannelMix Marketing & Media Mix Modeling Validation Dataset is used to power the Validation section of the MMM Dashboard. The dataset contains metrics produced while validating the quality of the trained model..
The dataset is refreshed at the same cadence as the Marketing & Media Mix Model is refreshed - monthly by default. Only the most recently produced results are displayed in the dashboard.
|
Field Name |
Field Type |
Description |
|
Report Date |
DATE |
The date being used to compare predicted vs. actual. |
|
Predicted Values |
DOUBLE PRECISION |
The predicted conversions from the model for this report date. |
|
Actual Values |
DOUBLE PRECISION |
The actual number of conversions that occurred on this report date. |
|
Pred - Actual |
DOUBLE PRECISION |
The difference between the predicted values and actual values. |
|
XGB R2 |
DOUBLE PRECISION |
The R-squared metric for the model. |
|
XGB MSE |
DOUBLE PRECISION |
The Mean-Squared Error for the model. |
|
Average Conversion Value |
DOUBLE PRECISION |
The average value per conversion. |
|
Intercept |
DOUBLE PRECISION |
1 - R2 |
|
Linear R2 |
DOUBLE PRECISION |
The R-squared metric for a linear regression model on the same data. |
|
Linear MSE |
DOUBLE PRECISION |
The Mean-Squared Error for a linear regression model on the same data. |
|
Dataset Num Rows |
INTEGER |
The number of dates in the input dataset. |
|
Dataset Num Variables |
INTEGER |
The number of variables provided to the model. |
|
Model Run Date |
DATE |
Date the model was trained. |
|
Target Variable |
TEXT |
The name of the field the model is trained to predict. |
|
Target Variable Pretty |
TEXT |
A more descriptive name for the target variable to be displayed in the dashboard. |
|
Insert Date |
TIMESTAMP |
The date in which the record was loaded into the data warehouse |
|
Channelmix Profile |
TEXT |
The ChannelMix Profile associated to the data |
Version 2021. 4