Marketing & Media Mix Modeling Validation Dataset

The ChannelMix Marketing & Media Mix Modeling Validation Dataset is used to power the Validation section of the MMM Dashboard. The dataset contains metrics produced while validating the quality of the trained model..

The dataset is refreshed at the same cadence as the Marketing & Media Mix Model is refreshed - monthly by default. Only the most recently produced results are displayed in the dashboard.

Field Name

Field Type

Description

Report Date

DATE

The date being used to compare predicted vs. actual.

Predicted Values

DOUBLE PRECISION

The predicted conversions from the model for this report date.

Actual Values

DOUBLE PRECISION

The actual number of conversions that occurred on this report date. 

Pred - Actual

DOUBLE PRECISION

The difference between the predicted values and actual values.

XGB R2

DOUBLE PRECISION

The R-squared metric for the model.

XGB MSE

DOUBLE PRECISION

The Mean-Squared Error for the model.

Average Conversion Value

DOUBLE PRECISION

The average value per conversion.

Intercept

DOUBLE PRECISION

1 - R2

Linear R2

DOUBLE PRECISION

The R-squared metric for a linear regression model on the same data.

Linear MSE

DOUBLE PRECISION

The Mean-Squared Error for a linear regression model on the same data.

Dataset Num Rows

INTEGER

The number of dates in the input dataset.

Dataset Num Variables

INTEGER

The number of variables provided to the model.

Model Run Date

DATE

Date the model was trained.

Target Variable

TEXT

The name of the field the model is trained to predict.

Target Variable Pretty

TEXT

A more descriptive name for the target variable to be displayed in the dashboard.

Insert Date

TIMESTAMP

The date in which the record was loaded into the data warehouse

Channelmix Profile

TEXT

The ChannelMix Profile associated to the data

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