Multi-Touch Attribution | Directory

Use the links below to navigate to helpful articles about the Multi-Touch Attribution product:

• Dashboard Overview
• Standard Datasets
  • Attribution Dataset
  • Top Paths Standard Dataset
  • Transition Matrix Standard Dataset
• ChannelMix Modeling Engine - Rule-Based
• ChannelMix Modeling Engine - Data-Driven
• ChannelMix Tracking (required for Data-Driven)
• Dashboard Demo (login required)
• FAQs
  • Date Windows
  • Path Configurations
  • How to Choose Your Model
  • Data Explained: Understanding Top Paths