ChannelMix Index | Data Source
Overview
ChannelMix Index is a collection of media data from many industries and sources. The dataset is refreshed daily and can be loaded to a location of your choosing, including your ChannelMix Data Warehouse. Other methods of delivery are listed below and require a connetion to be established in ChannelMix Control Center.
Data Delivery Options
- ChannelMix Data Warehouse (requires additional services)
- AWS S3 Bucket
- FTP/SFTP
Dataset Field Dictionary
| Field Name | Field Type | Description | Examples |
| Report Date | Date | The date on which the activity occured | |
| Data Source | String | The name of the data source in which ChannelMix pulled the data | Facebook Ads, Google Ads |
| Platform | String | The name of the platform that served the ad | Instagram, Facebook, Google, The Tradedesk |
| Channel | String | The name of the marketing channel for the ad | Paid Search, Paid Social, Email, Display, Video |
| Impressions | Decimal | The number of times an ad was displayed | |
| Clicks | Decimal | The number of times an ad was clicked | |
| Cost | Decimal | The cost associated to the ads | |
| Conversions | Decimal |
The number of media conversions that were triggered related to the ads served *Media Conversions can be configured to be whatever the media buyer wants so therefore this metric is not defined as one particular action but a combination of many depending on the media settings |
|
| ChannelMix Index Client ID | String | A unique ID associated to the company that is reasonsible for purchasing the ad |