Basis By Centro | Creative Standard Dataset

This article details the dataset structure that Alight Analytics considers standard for the Basis By Centro Creative dataset. There is a 1 day lag with a 30-day span that will be run daily.

NOTE: The "media spend" and "total spend" metrics are not available in this dataset due to limitations imposed by the Basis By Centro API.

Field Type Description
Report Date Datetime The Report Date for the statistics.
Client Name Dimension The name of the Basis client.
Campaign Id Dimension The ID for the campaign.
Campaign Name Dimension The name of the campaign.
Campaign Start Date Datetime The start date of the campaign.
Campaign End Date Datetime The end date of the campaign.
Campaign Status Dimension The status of the Campaign.
Brand Name Dimension The name of the specific brand.
Campaign Initiative Name Dimension The name of the initiative.
Campaign Objectives Goal Dimension The goal for the campaign objective.
Campaign Objectives Id Dimension The id for the campaign objective.
Campaign Objectives KPI Name Dimension The KPI for the campaign objective.
Campaign Objectives Name Dimension The name of the campaign objective.
Campaign Objectives Other KPI Description Dimension The additional KPI description for the campaign.
Campaign Objectives Other Objective Type Description Dimension The additional objective type description for the campaign.
Campaign Approved Budget Dimension The approved budget for the campaign/tactic.
Campaign Brand ID Dimension Identifies a single brand.
Campaign UGCID Dimension The UGCID for the campaign.
External Ref Dimension Identifies a single external source.
External Source Dimension The external source where the data was obtained.  Possibilities include gcm, sizmek, facebook, adwords, dsp, upload, linked_in, and ms_ads.
Line Item Name Dimension The name of the line item.
Line Item ID Dimension The ID of the line item.
Line Item Vendor ID Dimension The ID of the vendor associated to the line item.
Line Item Type Dimension The line item type.
Stats Line Item Lineage ID Dimension Identifies a single line item across revisions.
Creative ID Dimension The ID of the creative.
Creative Name Dimension The name of the creative.
Ad Classification Dimension The classification of the ad.
Media Type Dimension The type of media used to serve the ad.
Pixel Size Dimension The pixel size of the creative.
Stats Creative ID Dimension The ID of the creative.
Stats Delivery Source ID Dimension Identifies a single delivery source.
Stats External Ad Ref Dimension Identifies a single external ad.
Impressions Number Impressions delivered.
Clicks Number Clicks recorded.
Viewable Impressions Number Delivered impressions that the viewability provider's script was able to deem viewable.
Eligible Impressions Number Impressions delivered against which Basis can measure viewability.
Measurable Impressions Number Impressions delivered where the viewability provider's script was able to determine if they were viewable or not.
Video Starts Number The number of times a video creative was started.
Video Completes Number Video impressions that completed (reached the fourth quartile marker).
Total Conversions Number All click-through and view-through conversions added together.
Total Click Conversions Number Click-through conversions, recorded after a user clicked an ad in the line item.
Total View Conversions Number View-through conversions, recorded after a user saw an ad from the campaign but did not click through.
Interactions Number Delivered impressions that were expanded or engaged.
Data Spend Number Dollar amount spent on data services used to serve media inventory.
Inventory Spend Number Dollar amount spent on media inventory only.
CPA Click Conversions Number Effective cost per acquisition for click conversions.
CPA Total Conversions Number Effective cost per acquisition for total conversions.
CPA View Conversions Number Effective cost per acquisition for view conversions.
Insert Date Timestamp ChannelMix Field: When the row was inserted into the dataset.
ChannelMix Profile Dimension ChannelMix Field: The ChannelMix Profile associated to the data.
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