Basis By Centro | Creative Standard Dataset
This article details the dataset structure that ChannelMix considers standard for the Basis By Centro Creative dataset. There is a 1 day lag with a 30-day span that will be run daily.
NOTE: The "media spend" and "total spend" metrics are not available in this dataset due to limitations imposed by the Basis By Centro API.
| Field | Type | Description |
| Report Date | Datetime | The Report Date for the statistics. |
| Client Name | Dimension | The name of the Basis client. |
| Campaign Id | Dimension | The ID for the campaign. |
| Campaign Name | Dimension | The name of the campaign. |
| Campaign Start Date | Datetime | The start date of the campaign. |
| Campaign End Date | Datetime | The end date of the campaign. |
| Campaign Status | Dimension | The status of the Campaign. |
| Brand Name | Dimension | The name of the specific brand. |
| Campaign Initiative Name | Dimension | The name of the initiative. |
| Campaign Objectives Goal | Dimension | The goal for the campaign objective. |
| Campaign Objectives Id | Dimension | The id for the campaign objective. |
| Campaign Objectives KPI Name | Dimension | The KPI for the campaign objective. |
| Campaign Objectives Name | Dimension | The name of the campaign objective. |
| Campaign Objectives Other KPI Description | Dimension | The additional KPI description for the campaign. |
| Campaign Objectives Other Objective Type Description | Dimension | The additional objective type description for the campaign. |
| Campaign Approved Budget | Dimension | The approved budget for the campaign/tactic. |
| Campaign Brand ID | Dimension | Identifies a single brand. |
| Campaign UGCID | Dimension | The UGCID for the campaign. |
| External Ref | Dimension | Identifies a single external source. |
| External Source | Dimension | The external source where the data was obtained. Possibilities include gcm, sizmek, facebook, adwords, dsp, upload, linked_in, and ms_ads. |
| Line Item Name | Dimension | The name of the line item. |
| Line Item ID | Dimension | The ID of the line item. |
| Line Item Vendor ID | Dimension | The ID of the vendor associated to the line item. |
| Line Item Type | Dimension | The line item type. |
| Stats Line Item Lineage ID | Dimension | Identifies a single line item across revisions. |
| Creative ID | Dimension | The ID of the creative. |
| Creative Name | Dimension | The name of the creative. |
| Ad Classification | Dimension | The classification of the ad. |
| Media Type | Dimension | The type of media used to serve the ad. |
| Pixel Size | Dimension | The pixel size of the creative. |
| Stats Creative ID | Dimension | The ID of the creative. |
| Stats Delivery Source ID | Dimension | Identifies a single delivery source. |
| Stats External Ad Ref | Dimension | Identifies a single external ad. |
| Impressions | Number | Impressions delivered. |
| Clicks | Number | Clicks recorded. |
| Viewable Impressions | Number | Delivered impressions that the viewability provider's script was able to deem viewable. |
| Eligible Impressions | Number | Impressions delivered against which Basis can measure viewability. |
| Measurable Impressions | Number | Impressions delivered where the viewability provider's script was able to determine if they were viewable or not. |
| Video Starts | Number | The number of times a video creative was started. |
| Video Completes | Number | Video impressions that completed (reached the fourth quartile marker). |
| Total Conversions | Number | All click-through and view-through conversions added together. |
| Total Click Conversions | Number | Click-through conversions, recorded after a user clicked an ad in the line item. |
| Total View Conversions | Number | View-through conversions, recorded after a user saw an ad from the campaign but did not click through. |
| Interactions | Number | Delivered impressions that were expanded or engaged. |
| Data Spend | Number | Dollar amount spent on data services used to serve media inventory. |
| Inventory Spend | Number | Dollar amount spent on media inventory only. |
| CPA Click Conversions | Number | Effective cost per acquisition for click conversions. |
| CPA Total Conversions | Number | Effective cost per acquisition for total conversions. |
| CPA View Conversions | Number | Effective cost per acquisition for view conversions. |
| Insert Date | Timestamp | ChannelMix Field: When the row was inserted into the dataset. |
| ChannelMix Profile | Dimension | ChannelMix Field: The ChannelMix Profile associated to the data. |