Google Ads | Geo Campaign Performance Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for the Google Ads Geo Campaign Performance Conversion dataset. There is a one day lag on Google Ads, and data is pulled for the previous 30 days.

Some Google Ads campaigns only provide data at the campaign level (Performance Max Campaigns, for example).  This dataset is intended to provide geographical insight into these campaigns.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

This dataset can be automatically activated without a ticket through Dataset Activation.

Report Date Date The date the activity occurred.
Account Descriptive Name Dimension

The descriptive name of the Customer account.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

External Customer ID Dimension The Customer ID.
Campaign ID Dimension The ID of the Campaign.
Campaign Name Dimension The Campaign name.
Campaign Status Dimension The Campaign status.
Network Dimension

The network type.

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Device Dimension Device type where the impression was shown.
Location Type Dimension The type of location. Location of interest
Country Dimension Name of the country location of interest
Country Criteria ID Whole Number ID of the country Location associated with the impression
Region Dimension Name of the region location of interest
Region Criteria ID Whole Number ID of the region Location associated with the impression
City Dimension Name of the city location of interest
City Criteria ID Whole Number ID of the city Location associated with the impression
Metro Dimension Name of the metro location of interest
Metro Criteria ID Whole Number ID of the metro Location associated with the impression

Conversion Category

Dimension

Conversion action category.

Conversion Name

Dimension

Conversion action name.

Conversions Float The number of conversions for all conversion actions that you have opted into optimization.
Conversion Value Float The sum of conversions values for all conversions.
All Conversions Float Best estimate of the total number of conversions that Google Ads drives
All Conversion Value Float The total value of all of your conversions, including those that are estimated
View Through Conversions Float The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Cross Device Conversions Float Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser.
Insert Date Timestamp Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.
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