Apple Search Ads | Ad Standard Dataset
Below are the measures and dimensions that ChannelMix considers standard for the Apple Search Ads - Ad dataset. There is a one day lag on Apple Search, and data is pulled for the previous 30 days.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Org ID |
Dimension |
The ID of the organization associated with the account. |
|
Campaign Name |
Dimension |
The Campaign name. |
|
Campaign ID |
Dimension |
The Campaign ID. |
|
Ad Group Name |
Dimension |
The name of the Ad Group. |
|
Ad Group ID |
Dimension |
The Ad Group ID. |
|
Ad Name |
Dimension |
The name of the ad. |
|
Ad ID |
Dimension |
The ad ID. |
|
Ad Status |
Dimension |
The status of the ad. |
|
Ad Display Status |
Dimension |
The Display Status derived from the ad serving status. |
|
Creative Type |
Dimension |
The type of creative asset. |
|
Creative ID |
Dimension |
The creative ID. |
|
Impressions |
Decimal |
The number of times your ad appeared in App Store search results. |
|
Taps |
Decimal |
The number of taps on an ad. |
|
Installs |
Decimal |
The number of installations (conversions). |
|
New Downloads |
Decimal |
The number of installations that are new downloads. |
|
Re-downloads |
Decimal |
The number of installations that are re-downloads. |
|
Conversions LAT On |
Decimal |
Conversions from users who have enabled Limit Ad Tracking (LAT) on their device. |
|
Conversions LAT Off |
Decimal |
Conversions from users who have not enabled Limit Ad Tracking (LAT) on their device. |
|
TTR |
Decimal |
Tap through rate. |
|
Conversion Rate |
Decimal |
The conversion rate calculated by Apple as (installs / taps). |
|
Cost |
Decimal |
The cost of each customer tap on the ad. |
|
Cost Currency |
Dimension |
The currency code associated with the cost. |
|
Avg. CPT |
Decimal |
Cost Per Tap - The average amount that Apple charges the campaign for a tap. |
|
Avg. CPT Currency |
Dimension |
The currency code associated with the average CPT. |
|
Avg. CPA |
Decimal |
Cost Per Acquisition - The average amount a campaign has paid for an install (conversion). |
|
Avg. CPA Currency |
Dimension |
The currency code associated with the average CPA. |
|
Insert Date |
DateTime |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Apple Search accounts – Contents defined by Alight. |