Apple Search Ads | Ad Standard Dataset

Below are the measures and dimensions that ChannelMix considers standard for the Apple Search Ads - Ad dataset. There is a one day lag on Apple Search, and data is pulled for the previous 30 days.

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Org ID

Dimension

The ID of the organization associated with the account.

Campaign Name

Dimension

The Campaign name.

Campaign ID

Dimension

The Campaign ID.

Ad Group Name

Dimension

The name of the Ad Group.

Ad Group ID

Dimension

The Ad Group ID.

Ad Name

Dimension

The name of the ad.

Ad ID

Dimension

The ad ID.

Ad Status

Dimension

The status of the ad.

Ad Display Status

Dimension

The Display Status derived from the ad serving status.

Creative Type

Dimension

The type of creative asset.

Creative ID

Dimension

The creative ID.

Impressions

Decimal

The number of times your ad appeared in App Store search results.

Taps

Decimal

The number of taps on an ad.

Installs

Decimal

The number of installations (conversions).

New Downloads

Decimal

The number of installations that are new downloads.

Re-downloads

Decimal

The number of installations that are re-downloads.

Conversions LAT On

Decimal

Conversions from users who have enabled Limit Ad Tracking (LAT) on their device.

Conversions LAT Off

Decimal

Conversions from users who have not enabled Limit Ad Tracking (LAT) on their device.

TTR

Decimal

Tap through rate.

Conversion Rate

Decimal

The conversion rate calculated by Apple as (installs / taps).

Cost

Decimal

The cost of each customer tap on the ad.

Cost Currency

Dimension

The currency code associated with the cost.

Avg. CPT

Decimal

Cost Per Tap - The average amount that Apple charges the campaign for a tap.

Avg. CPT Currency

Dimension

The currency code associated with the average CPT.

Avg. CPA

Decimal

Cost Per Acquisition - The average amount a campaign has paid for an install (conversion).

Avg. CPA Currency

Dimension

The currency code associated with the average CPA.

Insert Date

DateTime

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between Apple Search accounts – Contents defined by Alight.

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