Google Analytics 4 | Events
Overview
Below are the fields ChannelMix considers standard for the Google Analytics 4 - Events dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
Attribution
The campaign fields in this dataset are attributed to the Session. This may differ from the attribution settings of the Google Analytics property so if the event is marked as a "conversion event" then please be aware that the campaign information may differ from what is in Google Analytic's user interface.
Frequently Asked Questions
The sessions field doesn't match what I'm seeing in Google Analytics and also doesn't match what is in the other ChannelMix dataset v_ga4_session. Why don't sessions match?
- Sessions in this dataset are represented at the event level which is a bit different than when viewing sessions in other granularities. In the event dataset, sessions are describing how many sessions completed that event. Since one session can complete many events, the sessions metric will be over reported when not used with the event name.
|
Field Name |
Type |
Description |
|
Report Date |
DATE |
The date the activity occurred. |
|
Session Default Channel Grouping |
STRING |
The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' |
| Session Campaign Name | STRING | The marketing campaign name for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360. |
| Session Source | STRING | The source that initiated a session on your website or app. |
| Session Medium | STRING | The medium that initiated a session on your website or app. |
| Platform | STRING | The platform on which your app or website ran. (example: web, iOS, or Android) |
| Device Category | STRING | The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile) |
| Page Path | STRING | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. |
| Landing Page | STRING | The page path and query string associated with the first pageview in a session. |
| is Conversion Event | STRING | The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events. |
| Event Name | Dimension | The name of the event. |
| Event Count | INTEGER | The count of events. |
| Event Value | FLOAT | The sum of the event parameter named 'value'. |
| Screen Page Views | INTEGER | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events). |
| User Engagement Duration | FLOAT | The total amount of time (in seconds) your website or app was in the foreground of users' devices. |
| Conversion | FLOAT | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events. |
| Sessions | INTEGER | The number of sessions that began on your website or application. |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics 4 the Profile is associated to a Google Analytics Property (may include filters applied as well) |