Google Analytics 4 | Events

Below are the fields ChannelMix considers standard for the Google Analytics 4 - Events dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

The campaign fields in this dataset are attributed to the Session. This may differ from the attribution settings of the Google Analytics property so if the event is marked as a "conversion event" then please be aware that the campaign information may differ from what is in the user interface.

Field Name

Type

Description

Report Date

DATE

The date the activity occurred.

Session Default Channel Grouping

STRING

The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Session Campaign Name STRING The marketing campaign name for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360.
Session Campaign ID STRING The marketing campaign id for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360
Session Source STRING The source that initiated a session on your website or app.
Session Medium STRING The medium that initiated a session on your website or app.
Page Path Plus Query String STRING The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
is Conversion Event STRING The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events.
Event Name Dimension The name of the event.
Event Count INTEGER The count of events.
Event Value FLOAT The sum of the event parameter named 'value'.
Screen Page Views INTEGER The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
Screen Page Views per Session FLOAT The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User Engagement Duration FLOAT The total amount of time (in seconds) your website or app was in the foreground of users' devices.
Conversion FLOAT The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events.

Insert Date

TIMESTAMP

When the record was inserted into ChannelMix

ChannelMix Profile

STRING

A segment of a ChannelMix Client's data. For Google Analytics 4 the Profile is associated to a Google Analytics Property (may include filters applied as well)

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