Google Analytics 4 | Sessions

Below are the fields ChannelMix considers standard for the Google Analytics 4 - Session dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

The campaign fields in this dataset are attributed to the Session. This may differ from the attribution settings of the Google Analytics property so if you are comparing conversion counts or values to Google Analytics interface please consider that attribution settings may result in different conversion results.

Field Name

Type

Description

Report Date

DATE

The date the activity occurred.

Session Default Channel Grouping

STRING

The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Session Campaign Name STRING The marketing campaign name for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360.
Session Campaign ID STRING The marketing campaign id for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360
Session Source STRING The source that initiated a session on your website or app.
Session Medium STRING The medium that initiated a session on your website or app.
Platform Device Category STRING The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Landing Page STRING The page path and query string associated with the first pageview in a session.
Sessions INTEGER The number of sessions that began on your website or application.
Engaged Sessions INTEGER The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views.
Screen Page Views INTEGER The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
Average Session Duration FLOAT The average duration (in seconds) of users' sessions.
Screen Page Views per Session FLOAT The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
User Engagement Duration FLOAT The total amount of time (in seconds) your website or app was in the foreground of users' devices.
Transactions INTEGER The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
Total Revenue FLOAT The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
Conversion FLOAT The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events.

Insert Date

TIMESTAMP

When the record was inserted into ChannelMix

ChannelMix Profile

STRING

A segment of a ChannelMix Client's data. For Google Analytics 4 the Profile is associated to a Google Analytics Property (may include filters applied as well)

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