Google Analytics 4 | Sessions – ChannelMix

Below are the fields ChannelMix considers standard for the Google Analytics 4 - Session dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

The campaign fields in this dataset are attributed to the Session. This may differ from the attribution settings of the Google Analytics property so if you are comparing conversion counts or values to Google Analytics interface please consider that attribution settings may result in different conversion results.

Field Name	Type	Description
Report Date	DATE	The date the activity occurred.
Session Default Channel Grouping	STRING	The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Session Campaign Name	STRING	The marketing campaign name for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360.
Session Source	STRING	The source that initiated a session on your website or app.
Session Medium	STRING	The medium that initiated a session on your website or app.
Session Manual Ad Content	STRING	For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
Session Manual Term	STRING	For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
Platform	STRING	The platform on which your app or website ran. (example: web, iOS, or Android)
Device Category	STRING	The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile)
Landing Page	STRING	The page path and query string associated with the first pageview in a session.
Sessions	INTEGER	The number of sessions that began on your website or application.
New Users	INTEGER	The number of users who interacted with your site or launched your app for the first time.
Engaged Sessions	INTEGER	The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views.
Screen Page Views	INTEGER	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
User Engagement Duration	FLOAT	The total amount of time (in seconds) your website or app was in the foreground of users' devices.
Transactions	INTEGER	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
Total Revenue	FLOAT	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
Insert Date	TIMESTAMP	When the record was inserted into ChannelMix
ChannelMix Profile	STRING	A segment of a ChannelMix Client's data. For Google Analytics 4 the Profile is associated to a Google Analytics Property (may include filters applied as well)

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