Marketing Impact Model
Getting Started
User Guides
General Questions
- What value does having organic data add to my model?
- How can I use ChannelMix Monitor to QA my ChannelMix AI model performance?
- How does ChannelMix validate the model's results are accurate?
- How much historical data does ChannelMix need for my model to run?
- How does ChannelMix's Modeling Engine work?
- How is traditional media treated differently in the MIM?
- I plan my marketing by a variable not included in the dashboard. Can it be added?
- I use Google Ads to advertise on multiple channels. How do I allocate my budget for each?
- Where do the channels come from in the predictive model?
- Can I set my own budget in my model?
- How does my model determine trends?
- How can my model account for strategy changes over time?
Control Datasets
Multiple Business Units
Planning Summary Tab
- How does ChannelMix decide the three Top Predictions?
- How does ChannelMix determine the categories for predictions? (Top, Great, Best Match, etc.)
- How does the model determine I have an unattainable goal?
- Why are all my results in one quadrant? Can I do anything to even this out?
- Why can't I pick my own custom dates in my model forecast?
- Why can't I use cost as a variable for my pipeline model? (But I can for my channel model)
- Why do my recommendations not change between "Previous Period" and "Previous Year"?
Pacing Summary Tab
Model Summary and Performance Tabs
- Can I use my model if it's performing below benchmark?
- How do I interpret the Model Performance score for MIM?
- How does ChannelMix keep the model from recommending unrealistic results?
- How often do you run new recommendations on my model?
- How often is the model retrained?
- What does seasonality in my dashboard mean?