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Multi-Touch Attribution

Getting Started

  • Multi-Touch Attribution | Dashboard Overview
  • Multi-Touch Attribution | Data Overview
  • Multi-Touch Attribution | Tracking Overview

User Guide

  • Multi-Touch Attribution | Feature Overview

Tracking

  • Tracking | What is ChannelMix Converstion Tracking (CCT)
  • Tracking | CCT Implementation Guide

Additional Resources

  • Multi-Touch Attribution | Directory
  • Multi-Touch Attribution | Source Configuration: BigQuery
  • Multi-Touch Attribution | How to Choose Your Model
  • Multi-Touch Attribution | Data Drive Attribution Modeling Engine
  • Multi-Touch Attribution | Rules-Based Attribution Modeling Engine
  • Multi-Touch Attribution | Date Windows
  • Multi-Touch Attribution | Path Configurations
  • Multi-Touch Attribution | How to Choose Your Model
  • Multi-Touch Attribution | Why your data-driven attribution doesn't align with GA
  • Multi-Touch Attribution | Understanding Top Paths
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