FAQ

Policies and Procedures

• Alight Analytics Data Security Policy
• Personally Identifiable Information Policy

Data Explained

• Marketing & Media Mix Modeling - Prediction Categories Explained (version 2022.4)
• Marketing & Media Mix Modeling - Glossary of Terms (version 2022.4)
• Marketing & Media Mix Modeling - Validation Procedure
• Marketing & Media Mix Modeling - Understanding your Prediction Performance
• Data Explained: Reviewing Google Ads Discrepancies
• Data Explained: Google Ads "Performance Max Campaigns"

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Troubleshooting

• ★ ChannelMix Dataset QC & Discrepancy Troubleshooting
• Tableau Error: Prepared statement already exists
• Calculated Fields
• What does this error mean? "Fetch size <number> exceeds the limit of 1000 for a single node configuration. Reduce the client fetch/cache size or upgrade to a multi node installation"
• What do I do if I think my data in my Tableau visualization is wrong?
• Increasing Data Speed and Processing

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