Google to No Longer Support Universal Analytics after July 1st
On July 1, 2023, Google will sunset Universal Analytics.(July 1, 2024 for Analytics 360)
Like many of our clients, you may be asking why Google is making this change. There are several reasons: increased privacy to address stricter regulations, cross-device tracking to provide better customer analysis, and a more comprehensive approach to better measure evolving user behavior.
It is time to prepare for this change if you have not already! Learn more about how to set up your GA4 account in Google’s support center: [GA4] Make the switch to Google Analytics 4.
To see how we are getting ready with your ChannelMix products, check out our Product Update page in Community.