Instagram for Business | Metric Breakdowns Now Supported

Instagram Business now supports metric breakdowns! These fields are a breakdown of action type, which shows what action the user takes after clicking on your profile. Fields added to Instagram Media Standard Dataset include:

  • Profile Activity
  • Acitivyt Bio Link Clicked
  • Activity Call
  • Activity Direction
  • Activity Email
  • Activity Other
  • Activity Text

See the dataset article to learn more about these fields. These fields are currently not included in our OneView and reporting stories. Learn more about our Instragram ChannelMix Connection here: Instagram for Business.

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