ChannelMix MIM Upgrade - Traditional Sources

ChannelMix’s Marketing Impact Model just got a whole lot smarter!

Simple fact: marketers don’t spend in traditional media like digital media. So why treat them the same in your media mix models? That’s why ChannelMix’s Marketing Impact Model (MIM) doesn’t! 

Our model now treats traditional media differently when training your data so that you get more accurate recommendations across all media types. 

All models have been upgraded. If you have questions, reach out to your CSM! 

Learn more in AI Explained | How is traditional media treated differently in the MIM? 

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